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11: BRAND PURPOSE 2020

Gold

Brand Purpose

Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.

METER Group

METER Enviroment

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

11: BRAND PURPOSE 2020

Gold

Brand Purpose

The New National Anthem Edition

An-Nahar Newspaper

An-Nahar Newspaper

Impact BBDO Dubai

Entrant Co: Impact BBDO Dubai

United Arab Emirates

11: BRAND PURPOSE 2020

Gold

Brand Purpose

The Non-Issue

Age Perfect

Age Perfect

McCann London & McCann Paris

Entrant Co: McCann London

United Kingdom

11: BRAND PURPOSE 2020

Gold

Brand Purpose

Volvo Lifesaver

Volvo Car Nederland

Automotive

Grey - Ogilvy Social.Lab Amsterdam

Entrant Co: Grey - Ogilvy Social.Lab Amsterdam

Netherlands

11: BRAND PURPOSE 2020

Gold

Brand Activism

"The Ocean: Future Masterpieces" Exhibition

Sendai Umino-Mori Aquarium

Sendai Umino-Mori Aquarium

Dentsu Digital Inc.

Entrant Co: Dentsu Digital Inc.

Japan

11: BRAND PURPOSE 2020

Gold

Brand Activism

#HerSheGallery

HERSHEYs Br

#HerSheGallery

BETC São Paulo

Entrant Co: BETC São Paulo

Brazil

11: BRAND PURPOSE 2020

Gold

Brand Activism

Crocodile free

Lacoste

Lacoste

BETC

Entrant Co: BETC

France

11: BRAND PURPOSE 2020

Gold

Brand Activism

Cultural Heirs "Voice of the Wall"

Voice of the Wall

Voice of the Wall

HEIMAT, Berlin

Entrant Co: HEIMAT, Berlin

Germany

11: BRAND PURPOSE 2020

Gold

Brand Activism

Equality Spell Check

Lenovo

Computers

Wunderman Thompson Dubai

Entrant Co: Wunderman Thompson Dubai

United Arab Emirates

11: BRAND PURPOSE 2020

Gold

Brand Activism

Francesca

Diesel

Diesel

Publicis Italy

Entrant Co: Publicis Italy

Italy

11: BRAND PURPOSE 2020

Gold

Brand Activism

In Someone Else's Shoes

Santander Bank

Financial Services

Arnold Worldwide

Entrant Co: Arnold Worldwide

United States

11: BRAND PURPOSE 2020

Gold

Brand Activism

The Generosity Bar

Cadbury Dairy Milk

Chocolate

Ogilvy Singapore

Entrant Co: Ogilvy Singapore

Singapore

11: BRAND PURPOSE 2020

Gold

Brand Activism

The New National Anthem Edition

An-Nahar Newspaper

An-Nahar Newspaper

Impact BBDO Dubai

Entrant Co: Impact BBDO Dubai

United Arab Emirates

11: BRAND PURPOSE 2020

Gold

Brand Activism

The Secret Sculpture

German child protection Association

Charitable organization for child protection

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

11: BRAND PURPOSE 2020

Silver

Brand Purpose

Return Policy

Diesel

Diesel

Publicis Italy

Entrant Co: Publicis Italy

Italy

11: BRAND PURPOSE 2020

Silver

Brand Purpose

The Illegal Blood Bank

LADbible Group

UNILAD

ELVIS

Entrant Co: ELVIS

United Kingdom

11: BRAND PURPOSE 2020

Silver

Brand Activism

A Hard Pill To Swallow

Apotek Hjärtat

More sustainable medicinal drugs

Åkestam Holst NoA

Entrant Co: Åkestam Holst NoA

Sweden

11: BRAND PURPOSE 2020

Silver

Brand Activism

Billboard Hotels

McDonald's

Fast food

NORD DDB

Entrant Co: NORD DDB

Sweden

11: BRAND PURPOSE 2020

Silver

Brand Activism

Dual purpose for a higher purpose

Violeta

Toilet paper

Saatchi&Saatchi Croatia

Entrant Co: Saatchi&Saatchi Croatia

Croatia

11: BRAND PURPOSE 2020

Silver

Brand Activism

Marathon Dogs

ČSOB Bank

ČSOB Bank Bratislava Marathon sponsorship

MUW Saatchi & Saatchi

Entrant Co: MUW Saatchi & Saatchi

Slovakia

11: BRAND PURPOSE 2020

Silver

Brand Activism

McCharge

McDonald's Sweden

Fast food & charging stations

NORD DDB

Entrant Co: NORD DDB

Sweden

11: BRAND PURPOSE 2020

Silver

Brand Activism

MIND THE GAP

Berliner Verkehrsbetriebe (BVG)

Public Transport

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

11: BRAND PURPOSE 2020

Silver

Brand Activism

The National Debate

Leffe

Leffe

BBDO Belgium

Entrant Co: BBDO Belgium

Belgium

11: BRAND PURPOSE 2020

Silver

Brand Activism

Volvo Lifesaver

Volvo Car Nederland

Automotive

Grey - Ogilvy Social.Lab Amsterdam

Entrant Co: Grey - Ogilvy Social.Lab Amsterdam

Netherlands

11: BRAND PURPOSE 2020

Silver

Brand Activism

Who Run The World?

DNB Bank

Investment Banking

TRY

Entrant Co: TRY

Norway

11: BRAND PURPOSE 2020

Bronze

Brand Purpose

Hungry for help?

Wolt

Food delivery service

VMLY&R

Entrant Co: VMLY&R

Hungary

11: BRAND PURPOSE 2020

Bronze

Brand Purpose

I Believe in My Beauty

Dove

Dove

Dentsu One Taipei

Entrant Co: Dentsu One Taipei

Taiwan

11: BRAND PURPOSE 2020

Bronze

Brand Purpose

In-between Water

Alko

Alcohol abuse awareness

TBWA\Helsinki

Entrant Co: TBWA\Helsinki

Finland

11: BRAND PURPOSE 2020

Bronze

Brand Purpose

LUCKATIONS

Baloto

Lotto

Sancho BBDO

Entrant Co: Sancho BBDO

Colombia

11: BRAND PURPOSE 2020

Bronze

Brand Purpose

Nestlé Nutrition Cart

Nestlé United For Healthier Kids

Nestlé United For Healthier Kids

geometry MENA

Entrant Co: geometry MENA

United Arab Emirates

11: BRAND PURPOSE 2020

Bronze

Brand Purpose

PROUDUCTS

ALMACENES ÉXITO

Retail

Sancho BBDO

Entrant Co: Sancho BBDO

Colombia

11: BRAND PURPOSE 2020

Bronze

Brand Purpose

Settlements (Favelas)

Techo Latam

Techo Latam Collect

Inbrax

Entrant Co: Inbrax

Chile

11: BRAND PURPOSE 2020

Bronze

Brand Activism

A Star to remember

Memorial do Holocausto São Paulo

Memorial do Holocausto São Paulo

Tech and Soul

Entrant Co: Tech and Soul

Brazil

11: BRAND PURPOSE 2020

Bronze

Brand Activism

A Star to remember

Meseum of Holocaust

Museum of Holocaust

Tech and Soul

Entrant Co: Tech and Soul

Brazil

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Close The Gap

Fiftyfifty Lebanon

Equal Pay for Women

Impact BBDO Dubai

Entrant Co: Impact BBDO

United Arab Emirates

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Dasani Hidden Influencers

Dasani

Dasani

geometry MENA

Entrant Co: geometry MENA

United Arab Emirates

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Drive Responsibly

Jupiler

Beer

BBDO Belgium

Entrant Co: BBDO Belgium

Belgium

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Excuses

Josefinas

Product

Coming Soon Lisboa

Entrant Co: Coming Soon Lisboa

Portugal

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Experience olympian greatness

Japan Olympic Museum

Service

Japanese Olympic Committee and Consortium Members: Dentsu, Nomura, Dentsu Live

Entrant Co: dentsu inc.

Japan

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Football Forevher

Coca-Cola

Soft drinks

Isobar Sweden

Entrant Co: Isobar Sweden

Sweden

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Homeless ASMR

Simon Community Northern Ireland

Non-Profit Organization

Ogilvy Singapore

Entrant Co: Ogilvy Singapore

Singapore

11: BRAND PURPOSE 2020

Bronze

Brand Activism

LIFEBOAT - The Experiment

Sea-Watch

Humanitarian Help

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Objects Not People

Al Saiyid Gun Society

Anti-gun-violence

Impact BBDO Dubai

Entrant Co: Impact BBDO

United Arab Emirates

11: BRAND PURPOSE 2020

Bronze

Brand Activism

Second Chances

Donate Life California

Organ Donation

Casanova McCann, McCann NY, McCann Canada

Entrant Co: Casanova McCann

United States

11: BRAND PURPOSE 2020

Bronze

Brand Activism

The Check Out Suite

Länsförsäkringar (an insurance company)

Insurance

Stendahls

Entrant Co: Stendahls

Sweden

11: BRAND PURPOSE 2020

Bronze

Brand Activism

The Future Doesn't Suck

Bacardi

Bacardi

BBDO New York

Entrant Co: BBDO New York

United States

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

#TheRealHeroes Project

MLB, MLS, NFL, NHL, NBA, WNBA, ATP, WTA, NWSL, USGA, NASCAR, Activision, EA, WWE

Sports United

72andSunny Los Angeles

Entrant Co: 72andSunny Los Angeles

United States

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

Adidas Podcast – The Not Equals: Voices Of Change

adidas

sportswear

HPS Group

Entrant Co: HPS Group

Hungary

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

DESIGNING TOKYO

Mori Building Co., Ltd.

Mori Building

DENTSU INC.

Entrant Co: DENTSU INC.

Japan

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

Forever Lasting Moments

Deutsche Umwelthilfe e.V.

Deutsche Umwelthilfe

Havas Germany

Entrant Co: Havas Germany

Germany

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

German Federal Association of Funeral Directors "My Coffin"

My Coffin

My Coffin

HEIMAT, Berlin

Entrant Co: HEIMAT, Berlin

Germany

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

LUCKATIONS

Baloto

Lotto

Sancho BBDO

Entrant Co: Sancho BBDO

Colombia

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

Move Beyond Labels

Cathay Pacific

Airline Branding

Leo Burnett HK

Entrant Co: Leo Burnett HK

Hong Kong

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

NAKAGIN CAPSULE BUSINESS CARD

Nakagin Capsule Tower Preservation and Restoration Project

Nakagin Capsule Tower Preservation and Restoration Project

DENTSU INC.

Entrant Co: DENTSU INC.

Japan

11: BRAND PURPOSE 2020

Shortlist

Brand Purpose

Signsbury’s - the world’s first deaf-friendly supermarket

Sainsbury's

Sainsbury's

Gravity Road

Entrant Co: Gravity Road

United Kingdom

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

-60% culture

State of the Arts

art & culture

BBDO Belgium

Entrant Co: BBDO Belgium

Belgium

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

Bamboo Sweets

LIFULL

Bamboo Sweets

LIFULL

Entrant Co: PEAK

Japan

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

CAPTCHAring Harassment

Gabriela Philippines

Gabriela Philippines

Dentsu Jayme Syfu

Entrant Co: Dentsu Jayme Syfu

Philippines

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

Choose love over hate

Skapto

Burgers

proof.

Entrant Co: proof.

Bulgaria

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

Dot Translate

Dot Translate

Communication Technology

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

EQUALICARE - DON'T PAY FOR PINK!

Hamburger Verbraucherzentrale

Consumer Protection

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

Eyes On The Election

Parish Pastoral Council for Responsible Voting (PPCRV)

Poll watching for the elections

Dentsu JaymeSyfu

Entrant Co: Dentsu JaymeSyfu

Philippines

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

German Cancer Aid "Spectrum - The world’s most dangerous artwork."

German Cancer Aid

Spectrum - The world’s most dangerous artwork.

HEIMAT, Berlin

Entrant Co: HEIMAT, Berlin

Germany

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

HORNBACH "Democratic Art – An Ai Weiwei for everybody."

HORNBACH

HORNBACH DIY Store

HEIMAT, Berlin | NEUTRAL, Zürich

Entrant Co: HEIMAT, Berlin

Germany

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

Nestlé Nutrition Cart

Nestlé United For Healthier Kids

Nestlé United For Healthier Kids

geometry MENA

Entrant Co: geometry MENA

United Arab Emirates

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

NUJP "Mask" Campaign

National Union of Journalists of the Philippines

Non-Profit Organization

Dentsu Jayme Syfu

Entrant Co: Dentsu Jayme Syfu

Philippines

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

Ode to Close

Heineken

Heineken

Publicis Italy

Entrant Co: Publicis Italy

Italy

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

ONE RACE

JAPAN SPORT COUNCIL

NEW NATIONAL STADIUM JAPAN

DENTSU INC.

Entrant Co: DENTSU INC.

Japan

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

Re-Tree

Shiseido

SHISEIDO KARAKUSA

DENTSU INC.

Entrant Co: DENTSU INC./Hakuten Corporation

Japan

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

SAVE LIONS PROJECT

SEIBU LIONS, INC.

Corporate Communication

DENTSU INC.

Entrant Co: DENTSU INC.

Japan

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

The Absence App/Go Climate striking

FridaysForFuture

App

PwC Experience center Stockholm

Entrant Co: PwC Experience center Stockholm

Sweden

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

The Motherfuck*** Line

Bancolombia

Sufi - Auto loans and financing

Sancho BBDO

Entrant Co: Sancho BBDO

Colombia

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

The Sign

The Coca-Cola Company

The Coca-Cola Company

Publicis Italy

Entrant Co: Publicis Italy

Italy

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

The True Cost of Plastic

Prudential

Prudential 'Do Good'

DDB & Tribal Vietnam

Entrant Co: DDB & Tribal Vietnam

Vietnam

11: BRAND PURPOSE 2020

Shortlist

Brand Activism

The World's Tallest Donations Box

The Mohammed Bin Rashid Al Maktoum Global Initiatives

10 Millions Meals

MullenLowe MENA FZ LLC

Entrant Co: MullenLowe MENA FZ LLC + The Mohammed Bin Rashid Al Maktoum Global Initiatives

United Arab Emirates