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11: BRAND PURPOSE 2020

Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.

Gold

Brand Purpose

Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.

METER Group

METER Enviroment

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

11: BRAND PURPOSE 2020

The New National Anthem Edition

Gold

Brand Purpose

The New National Anthem Edition

An-Nahar Newspaper

An-Nahar Newspaper

Impact BBDO Dubai

Entrant Co: Impact BBDO Dubai

11: BRAND PURPOSE 2020

The Non-Issue

Gold

Brand Purpose

The Non-Issue

Age Perfect

Age Perfect

McCann London & McCann Paris

Entrant Co: McCann London

11: BRAND PURPOSE 2020

Volvo Lifesaver

Gold

Brand Purpose

Volvo Lifesaver

Volvo Car Nederland

Automotive

Grey - Ogilvy Social.Lab Amsterdam

Entrant Co: Grey - Ogilvy Social.Lab Amsterdam

11: BRAND PURPOSE 2020

Gold

Brand Activism

"The Ocean: Future Masterpieces" Exhibition

Sendai Umino-Mori Aquarium

Sendai Umino-Mori Aquarium

Dentsu Digital Inc.

Entrant Co: Dentsu Digital Inc.

11: BRAND PURPOSE 2020

#HerSheGallery

Gold

Brand Activism

#HerSheGallery

HERSHEYs Br

#HerSheGallery

BETC São Paulo

Entrant Co: BETC São Paulo

11: BRAND PURPOSE 2020

Crocodile free

Gold

Brand Activism

Crocodile free

Lacoste

Lacoste

BETC

Entrant Co: BETC

11: BRAND PURPOSE 2020

Cultural Heirs

Gold

Brand Activism

Cultural Heirs "Voice of the Wall"

Voice of the Wall

Voice of the Wall

HEIMAT, Berlin

Entrant Co: HEIMAT, Berlin

11: BRAND PURPOSE 2020

Equality Spell Check

Gold

Brand Activism

Equality Spell Check

Lenovo

Computers

Wunderman Thompson Dubai

Entrant Co: Wunderman Thompson Dubai

11: BRAND PURPOSE 2020

Francesca

Gold

Brand Activism

Francesca

Diesel

Diesel

Publicis Italy

Entrant Co: Publicis Italy

11: BRAND PURPOSE 2020

In Someone Else's Shoes

Gold

Brand Activism

In Someone Else's Shoes

Santander Bank

Financial Services

Arnold Worldwide

Entrant Co: Arnold Worldwide

11: BRAND PURPOSE 2020

The Generosity Bar

Gold

Brand Activism

The Generosity Bar

Cadbury Dairy Milk

Chocolate

Ogilvy Singapore

Entrant Co: Ogilvy Singapore

11: BRAND PURPOSE 2020

The New National Anthem Edition

Gold

Brand Activism

The New National Anthem Edition

An-Nahar Newspaper

An-Nahar Newspaper

Impact BBDO Dubai

Entrant Co: Impact BBDO Dubai

11: BRAND PURPOSE 2020

The Secret Sculpture

Gold

Brand Activism

The Secret Sculpture

German child protection Association

Charitable organization for child protection

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

11: BRAND PURPOSE 2020

Return Policy

Silver

Brand Purpose

Return Policy

Diesel

Diesel

Publicis Italy

Entrant Co: Publicis Italy

11: BRAND PURPOSE 2020

The Illegal Blood Bank

Silver

Brand Purpose

The Illegal Blood Bank

LADbible Group

UNILAD

ELVIS

Entrant Co: ELVIS

11: BRAND PURPOSE 2020

A Hard Pill To Swallow

Silver

Brand Activism

A Hard Pill To Swallow

Apotek Hjärtat

More sustainable medicinal drugs

Åkestam Holst NoA

Entrant Co: Åkestam Holst NoA

11: BRAND PURPOSE 2020

Billboard Hotels

Silver

Brand Activism

Billboard Hotels

McDonald's

Fast food

NORD DDB

Entrant Co: NORD DDB

11: BRAND PURPOSE 2020

Dual purpose for a higher purpose

Silver

Brand Activism

Dual purpose for a higher purpose

Violeta

Toilet paper

Saatchi&Saatchi Croatia

Entrant Co: Saatchi&Saatchi Croatia

11: BRAND PURPOSE 2020

Marathon Dogs

Silver

Brand Activism

Marathon Dogs

ČSOB Bank

ČSOB Bank Bratislava Marathon sponsorship

MUW Saatchi & Saatchi

Entrant Co: MUW Saatchi & Saatchi

11: BRAND PURPOSE 2020

McCharge

Silver

Brand Activism

McCharge

McDonald's Sweden

Fast food & charging stations

NORD DDB

Entrant Co: NORD DDB

11: BRAND PURPOSE 2020

MIND THE GAP

Silver

Brand Activism

MIND THE GAP

Berliner Verkehrsbetriebe (BVG)

Public Transport

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

11: BRAND PURPOSE 2020

The National Debate

Silver

Brand Activism

The National Debate

Leffe

Leffe

BBDO Belgium

Entrant Co: BBDO Belgium

11: BRAND PURPOSE 2020

Volvo Lifesaver

Silver

Brand Activism

Volvo Lifesaver

Volvo Car Nederland

Automotive

Grey - Ogilvy Social.Lab Amsterdam

Entrant Co: Grey - Ogilvy Social.Lab Amsterdam

11: BRAND PURPOSE 2020

Who Run The World?

Silver

Brand Activism

Who Run The World?

DNB Bank

Investment Banking

TRY

Entrant Co: TRY

11: BRAND PURPOSE 2020

Hungry for help?

Bronze

Brand Purpose

Hungry for help?

Wolt

Food delivery service

VMLY&R

Entrant Co: VMLY&R

11: BRAND PURPOSE 2020

I Believe in My Beauty

Bronze

Brand Purpose

I Believe in My Beauty

Dove

Dove

Dentsu One Taipei

Entrant Co: Dentsu One Taipei

11: BRAND PURPOSE 2020

In-between Water

Bronze

Brand Purpose

In-between Water

Alko

Alcohol abuse awareness

TBWA\Helsinki

Entrant Co: TBWA\Helsinki

11: BRAND PURPOSE 2020

LUCKATIONS

Bronze

Brand Purpose

LUCKATIONS

Baloto

Lotto

Sancho BBDO

Entrant Co: Sancho BBDO

11: BRAND PURPOSE 2020

Nestlé Nutrition Cart

Bronze

Brand Purpose

Nestlé Nutrition Cart

Nestlé United For Healthier Kids

Nestlé United For Healthier Kids

geometry MENA

Entrant Co: geometry MENA

11: BRAND PURPOSE 2020

PROUDUCTS

Bronze

Brand Purpose

PROUDUCTS

ALMACENES ÉXITO

Retail

Sancho BBDO

Entrant Co: Sancho BBDO

11: BRAND PURPOSE 2020

Settlements (Favelas)

Bronze

Brand Purpose

Settlements (Favelas)

Techo Latam

Techo Latam Collect

Inbrax

Entrant Co: Inbrax

11: BRAND PURPOSE 2020

A Star to remember

Bronze

Brand Activism

A Star to remember

Memorial do Holocausto São Paulo

Memorial do Holocausto São Paulo

Tech and Soul

Entrant Co: Tech and Soul

11: BRAND PURPOSE 2020

A Star to remember

Bronze

Brand Activism

A Star to remember

Meseum of Holocaust

Museum of Holocaust

Tech and Soul

Entrant Co: Tech and Soul

11: BRAND PURPOSE 2020

Close The Gap

Bronze

Brand Activism

Close The Gap

Fiftyfifty Lebanon

Equal Pay for Women

Impact BBDO Dubai

Entrant Co: Impact BBDO

11: BRAND PURPOSE 2020

Dasani Hidden Influencers

Bronze

Brand Activism

Dasani Hidden Influencers

Dasani

Dasani

geometry MENA

Entrant Co: geometry MENA

11: BRAND PURPOSE 2020

Drive Responsibly

Bronze

Brand Activism

Drive Responsibly

Jupiler

Beer

BBDO Belgium

Entrant Co: BBDO Belgium

11: BRAND PURPOSE 2020

Excuses

Bronze

Brand Activism

Excuses

Josefinas

Product

Coming Soon Lisboa

Entrant Co: Coming Soon Lisboa

11: BRAND PURPOSE 2020

Experience olympian greatness

Bronze

Brand Activism

Experience olympian greatness

Japan Olympic Museum

Service

Japanese Olympic Committee and Consortium Members: Dentsu, Nomura, Dentsu Live

Entrant Co: dentsu inc.

11: BRAND PURPOSE 2020

Football Forevher

Bronze

Brand Activism

Football Forevher

Coca-Cola

Soft drinks

Isobar Sweden

Entrant Co: Isobar Sweden

11: BRAND PURPOSE 2020

Homeless ASMR

Bronze

Brand Activism

Homeless ASMR

Simon Community Northern Ireland

Non-Profit Organization

Ogilvy Singapore

Entrant Co: Ogilvy Singapore

11: BRAND PURPOSE 2020

LIFEBOAT - The Experiment

Bronze

Brand Activism

LIFEBOAT - The Experiment

Sea-Watch

Humanitarian Help

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

11: BRAND PURPOSE 2020

Objects Not People

Bronze

Brand Activism

Objects Not People

Al Saiyid Gun Society

Anti-gun-violence

Impact BBDO Dubai

Entrant Co: Impact BBDO

11: BRAND PURPOSE 2020

Second Chances

Bronze

Brand Activism

Second Chances

Donate Life California

Organ Donation

Casanova McCann, McCann NY, McCann Canada

Entrant Co: Casanova McCann

11: BRAND PURPOSE 2020

The Check Out Suite

Bronze

Brand Activism

The Check Out Suite

Länsförsäkringar (an insurance company)

Insurance

Stendahls

Entrant Co: Stendahls

11: BRAND PURPOSE 2020

The Future Doesn't Suck

Bronze

Brand Activism

The Future Doesn't Suck

Bacardi

Bacardi

BBDO New York

Entrant Co: BBDO New York

11: BRAND PURPOSE 2020

#TheRealHeroes Project

Shortlist

Brand Purpose

#TheRealHeroes Project

MLB, MLS, NFL, NHL, NBA, WNBA, ATP, WTA, NWSL, USGA, NASCAR, Activision, EA, WWE

Sports United

72andSunny Los Angeles

Entrant Co: 72andSunny Los Angeles

11: BRAND PURPOSE 2020

Adidas Podcast – The Not Equals: Voices Of Change

Shortlist

Brand Purpose

Adidas Podcast – The Not Equals: Voices Of Change

adidas

sportswear

HPS Group

Entrant Co: HPS Group

11: BRAND PURPOSE 2020

DESIGNING TOKYO

Shortlist

Brand Purpose

DESIGNING TOKYO

Mori Building Co., Ltd.

Mori Building

DENTSU INC.

Entrant Co: DENTSU INC.

11: BRAND PURPOSE 2020

Forever Lasting Moments

Shortlist

Brand Purpose

Forever Lasting Moments

Deutsche Umwelthilfe e.V.

Deutsche Umwelthilfe

Havas Germany

Entrant Co: Havas Germany

11: BRAND PURPOSE 2020

German Federal Association of Funeral Directors

Shortlist

Brand Purpose

German Federal Association of Funeral Directors "My Coffin"

My Coffin

My Coffin

HEIMAT, Berlin

Entrant Co: HEIMAT, Berlin

11: BRAND PURPOSE 2020

LUCKATIONS

Shortlist

Brand Purpose

LUCKATIONS

Baloto

Lotto

Sancho BBDO

Entrant Co: Sancho BBDO

11: BRAND PURPOSE 2020

Move Beyond Labels

Shortlist

Brand Purpose

Move Beyond Labels

Cathay Pacific

Airline Branding

Leo Burnett HK

Entrant Co: Leo Burnett HK

11: BRAND PURPOSE 2020

NAKAGIN CAPSULE BUSINESS CARD

Shortlist

Brand Purpose

NAKAGIN CAPSULE BUSINESS CARD

Nakagin Capsule Tower Preservation and Restoration Project

Nakagin Capsule Tower Preservation and Restoration Project

DENTSU INC.

Entrant Co: DENTSU INC.

11: BRAND PURPOSE 2020

Signsbury’s - the world’s first deaf-friendly supermarket

Shortlist

Brand Purpose

Signsbury’s - the world’s first deaf-friendly supermarket

Sainsbury's

Sainsbury's

Gravity Road

Entrant Co: Gravity Road

11: BRAND PURPOSE 2020

-60% culture

Shortlist

Brand Activism

-60% culture

State of the Arts

art & culture

BBDO Belgium

Entrant Co: BBDO Belgium

11: BRAND PURPOSE 2020

Bamboo Sweets

Shortlist

Brand Activism

Bamboo Sweets

LIFULL

Bamboo Sweets

LIFULL

Entrant Co: PEAK

11: BRAND PURPOSE 2020

CAPTCHAring Harassment

Shortlist

Brand Activism

CAPTCHAring Harassment

Gabriela Philippines

Gabriela Philippines

Dentsu Jayme Syfu

Entrant Co: Dentsu Jayme Syfu

11: BRAND PURPOSE 2020

Choose love over hate

Shortlist

Brand Activism

Choose love over hate

Skapto

Burgers

proof.

Entrant Co: proof.

11: BRAND PURPOSE 2020

Dot Translate

Shortlist

Brand Activism

Dot Translate

Dot Translate

Communication Technology

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

11: BRAND PURPOSE 2020

EQUALICARE - DON'T PAY FOR PINK!

Shortlist

Brand Activism

EQUALICARE - DON'T PAY FOR PINK!

Hamburger Verbraucherzentrale

Consumer Protection

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

11: BRAND PURPOSE 2020

Eyes On The Election

Shortlist

Brand Activism

Eyes On The Election

Parish Pastoral Council for Responsible Voting (PPCRV)

Poll watching for the elections

Dentsu JaymeSyfu

Entrant Co: Dentsu JaymeSyfu

11: BRAND PURPOSE 2020

German Cancer Aid

Shortlist

Brand Activism

German Cancer Aid "Spectrum - The world’s most dangerous artwork."

German Cancer Aid

Spectrum - The world’s most dangerous artwork.

HEIMAT, Berlin

Entrant Co: HEIMAT, Berlin

11: BRAND PURPOSE 2020

HORNBACH

Shortlist

Brand Activism

HORNBACH "Democratic Art – An Ai Weiwei for everybody."

HORNBACH

HORNBACH DIY Store

HEIMAT, Berlin | NEUTRAL, Zürich

Entrant Co: HEIMAT, Berlin

11: BRAND PURPOSE 2020

Nestlé Nutrition Cart

Shortlist

Brand Activism

Nestlé Nutrition Cart

Nestlé United For Healthier Kids

Nestlé United For Healthier Kids

geometry MENA

Entrant Co: geometry MENA

11: BRAND PURPOSE 2020

NUJP

Shortlist

Brand Activism

NUJP "Mask" Campaign

National Union of Journalists of the Philippines

Non-Profit Organization

Dentsu Jayme Syfu

Entrant Co: Dentsu Jayme Syfu

11: BRAND PURPOSE 2020

Ode to Close

Shortlist

Brand Activism

Ode to Close

Heineken

Heineken

Publicis Italy

Entrant Co: Publicis Italy

11: BRAND PURPOSE 2020

ONE RACE

Shortlist

Brand Activism

ONE RACE

JAPAN SPORT COUNCIL

NEW NATIONAL STADIUM JAPAN

DENTSU INC.

Entrant Co: DENTSU INC.

11: BRAND PURPOSE 2020

Re-Tree

Shortlist

Brand Activism

Re-Tree

Shiseido

SHISEIDO KARAKUSA

DENTSU INC.

Entrant Co: DENTSU INC./Hakuten Corporation

11: BRAND PURPOSE 2020

SAVE LIONS PROJECT

Shortlist

Brand Activism

SAVE LIONS PROJECT

SEIBU LIONS, INC.

Corporate Communication

DENTSU INC.

Entrant Co: DENTSU INC.

11: BRAND PURPOSE 2020

The Absence App/Go Climate striking

Shortlist

Brand Activism

The Absence App/Go Climate striking

FridaysForFuture

App

PwC Experience center Stockholm

Entrant Co: PwC Experience center Stockholm

11: BRAND PURPOSE 2020

The Motherfuck*** Line

Shortlist

Brand Activism

The Motherfuck*** Line

Bancolombia

Sufi - Auto loans and financing

Sancho BBDO

Entrant Co: Sancho BBDO

11: BRAND PURPOSE 2020

The Sign

Shortlist

Brand Activism

The Sign

The Coca-Cola Company

The Coca-Cola Company

Publicis Italy

Entrant Co: Publicis Italy

11: BRAND PURPOSE 2020

The True Cost of Plastic

Shortlist

Brand Activism

The True Cost of Plastic

Prudential

Prudential 'Do Good'

DDB & Tribal Vietnam

Entrant Co: DDB & Tribal Vietnam

11: BRAND PURPOSE 2020

The World's Tallest Donations Box

Shortlist

Brand Activism

The World's Tallest Donations Box

The Mohammed Bin Rashid Al Maktoum Global Initiatives

10 Millions Meals

MullenLowe MENA FZ LLC

Entrant Co: MullenLowe MENA FZ LLC + The Mohammed Bin Rashid Al Maktoum Global Initiatives
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