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AWARDS:

1: MOVING IMAGE 2025

Never Just A Period

Grand Prix

TV or Cinema Commercial over 60 seconds

Never Just A Period

Essity - Bodyform/Libresse

Essity - Bodyform/Libresse

Entrant Co: AMVBBDO

United Kingdom

5: SOCIAL & INFLUENCER 2025

Oreo Empire

Grand Prix

Influencer Campaigns

Oreo Empire

Oreo

Oreo

Entrant Co: Dentsu Creative Chicago

United States

16: FILM CRAFT 2025

Never Just A Period

Grand Prix

Outstanding Direction of a Commercial

Never Just A Period

Essity - Bodyform/Libresse

Essity - Bodyform/Libresse

Entrant Co: AMVBBDO

United Kingdom

16: FILM CRAFT 2025

Never Just A Period

Grand Prix

Outstanding Production Design

Never Just A Period

Essity - Bodyform/Libresse

Essity - Bodyform/Libresse

Entrant Co: AMVBBDO

United Kingdom

24: LONG TERM CREATIVITY 2025

Active Journalism

Grand Prix

Long Term Creativity

Active Journalism

AnNahar Newspaper

Media

Entrant Co: Impact BBDO Dubai

United Arab Emirates

24: LONG TERM CREATIVITY 2025

Livefearless - The Heart & Guts Behind The Blood

Grand Prix

Long Term Creativity

Livefearless - The Heart & Guts Behind The Blood

Essity - Bodyform/Libresse

Essity - Bodyform/Libresse

Entrant Co: AMVBBDO

United Kingdom

1: MOVING IMAGE 2025

Obsession

Gold

TV or Cinema Commercial over 60 seconds

Obsession

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

1: MOVING IMAGE 2025

Obsession

Gold

Viral Video (any length)

Obsession

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

2: DIGITAL 2025

Breastmilk Money

Gold

Campaign websites and micro-sites

Breastmilk Money

Herconomy

Finance

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

2: DIGITAL 2025

Obsession

Gold

Online video ads

Obsession

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

3: PRINT & OOH 2025

History Outnumbered

Gold

Large format billboard poster

History Outnumbered

History Channel

Television Network

Entrant Co: Dentsu Creative Iberia

Portugal

4: AMBIENT & EXPERIENTIAL 2025

Dirt Is Good

Gold

Ambient

Dirt Is Good

OMO

OMO

Entrant Co: Edelman

UK

9: INTEGRATED CAMPAIGN 2025

Pedigree Caramelo

Gold

Integrated Campaign

Pedigree Caramelo

Mars

Pedigree

Entrant Co: AlmapBBDO

Brasil

12: LUXURY & FASHION 2025

The Partnership That Changed Everything

Gold

Luxury goods

The Partnership That Changed Everything

LVMH

Luxury goods

Entrant Co: Havas Play

France

13: CREATIVE TECHNOLOGY AND THE FUTURE 2025

855-HOW-TO-QUIT-(OPIOIDS)

Gold

Creative use of Data

855-HOW-TO-QUIT-(OPIOIDS)

Anzen Health

Healthcare

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

14: DIGITAL DESIGN 2025

855-HOW-TO-QUIT-(OPIOIDS)

Gold

Website or Micro-site

855-HOW-TO-QUIT-(OPIOIDS)

Anzen Health

Healthcare

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

15: DESIGN 2025

No Labels

Gold

Brand transformation

No Labels

NIKKA WHISKY

NIKKA WHISKY

Entrant Co: DENTSU INC.

Japan

16: FILM CRAFT 2025

Everything or Nothing

Gold

Outstanding Direction of a Commercial

Everything or Nothing

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

Obsession

Gold

Outstanding Direction of a Commercial

Obsession

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

The Gifting Hour

Gold

Outstanding Production Design

The Gifting Hour

John Lewis

Retail

Entrant Co: Riff Raff Films

United Kingdom

16: FILM CRAFT 2025

Kiss From a Lime

Gold

Outstanding Special Effects

Kiss From a Lime

Mountain Dew

Soft Drink

Entrant Co: Omnicom Production

United States

16: FILM CRAFT 2025

FRIES BEAT 2024

Gold

Outstanding Animation

FRIES BEAT 2024

McDonald's

McFry

Entrant Co: DENTSU INC.

Japan

16: FILM CRAFT 2025

Wherever We Go

Gold

Outstanding Animation

Wherever We Go

Telstra

Telecommunications

Entrant Co: Riff Raff Films

United Kingdom

16: FILM CRAFT 2025

Never Just A Period

Gold

Use of Music

Never Just A Period

Essity - Bodyform/Libresse

Essity - Bodyform/Libresse

Entrant Co: AMVBBDO

United Kingdom

16: FILM CRAFT 2025

Strangers

Gold

Emerging Director

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

19: BRAND PURPOSE 2025

Pedigree Caramelo

Gold

Brand Purpose

Pedigree Caramelo

Mars

Pedigree

Entrant Co: AlmapBBDO

Brasil

21: CULTURAL IMPACT 2025

Never Just A Period

Gold

Single entry

Never Just A Period

Essity - Bodyform/Libresse

Essity - Bodyform/Libresse

Entrant Co: AMVBBDO

United Kingdom

21: CULTURAL IMPACT 2025

Change the Course

Gold

Campaign entry

Change the Course

KPMG

KPMG

Entrant Co: POL

Norway

21: CULTURAL IMPACT 2025

Malmö Democracity

Gold

Campaign entry

Malmö Democracity

BBDO Nordics

Higher voter turnout

Entrant Co: BBDO Nordics

Sweden

22: BRAND STORYTELLING 2025

Oreo Empire

Gold

Campaign entry

Oreo Empire

Oreo

Oreo

Entrant Co: Dentsu Creative Chicago

United States

24: LONG TERM CREATIVITY 2025

Ariel #ShareTheLoad (10 Years)

Gold

Long Term Creativity

Ariel #ShareTheLoad (10 Years)

Ariel India

Detergent

Entrant Co: BBDO India Pvt LTD.

India

24: LONG TERM CREATIVITY 2025

Know The Signs

Gold

Long Term Creativity

Know The Signs

Sandy Hook Promise

Sandy Hook Promise

Entrant Co: BBDO New York

United States

25: CREATIVE STRATEGY 2025

Pedigree Caramelo

Gold

Creative Strategy

Pedigree Caramelo

Mars

Pedigree

Entrant Co: AlmapBBDO

Brasil

28: THE #OMG AWARD 2025

Shield The Protest

Gold

The #OMG Award

Shield The Protest

Courageous Conversation Global Foundation

Courageous Conversation

Entrant Co: Horizon FCB Dubai

United Arab Emirates

30: CREATIVE USE OF AI 2025

Re-righting History

Gold

Outstanding use of generative AI to create imagery

Re-righting History

Cathay

Cathay

Entrant Co: Leo

Hong Kong

30: CREATIVE USE OF AI 2025

Space Trash Signs

Gold

Integration of AI into other crafts and technologies

Space Trash Signs

Privateer

Privateer

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

30: CREATIVE USE OF AI 2025

The 4th Judge

Gold

Integration of AI into other crafts and technologies

The 4th Judge

The Ring

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

1: MOVING IMAGE 2025

Everything or Nothing

Silver

TV or Cinema Commercial over 60 seconds

Everything or Nothing

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

1: MOVING IMAGE 2025

Strangers

Silver

TV or Cinema Commercial over 60 seconds

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

1: MOVING IMAGE 2025

The Reinfall

Silver

TV or Cinema Commercial over 60 seconds

The Reinfall

Norwegian Postal Service

Postal Service

Entrant Co: T/A POL

Norway

1: MOVING IMAGE 2025

The Reinfall

Silver

TV or Cinema Commercial over 60 seconds

The Reinfall

Posten

Postal service

Entrant Co: POL

Norway

1: MOVING IMAGE 2025

Death of a salesman

Silver

Viral Video (any length)

Death of a salesman

Five Star

Five Star Chicken

Entrant Co: BBDO Bangkok

Thailand

2: DIGITAL 2025

Breastmilk Money

Silver

Integrated digital campaigns

Breastmilk Money

Herconomy

Finance

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

2: DIGITAL 2025

Death of a salesman

Silver

Online video ads

Death of a salesman

Five Star

Five Star Chicken

Entrant Co: BBDO Bangkok

Thailand

2: DIGITAL 2025

Rainbow Wool

Silver

Online video ads

Rainbow Wool

Schäferei Stücke

Rainbow Wool

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

2: DIGITAL 2025

Strangers

Silver

Online video ads

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

3: PRINT & OOH 2025

The Proximity Effect

Silver

Interactive poster

The Proximity Effect

The Ronald McDonald House Charities

The Ronald McDonald House Charities

Entrant Co: Dentsu Creative Finland

Finland

3: PRINT & OOH 2025

Dirt Is Good

Silver

Innovation in print or OOH

Dirt Is Good

OMO

OMO

Entrant Co: Edelman

UK

4: AMBIENT & EXPERIENTIAL 2025

Shield The Protest

Silver

Ambient

Shield The Protest

Courageous Conversation Global Foundation

Courageous Conversation

Entrant Co: Horizon FCB Dubai

United Arab Emirates

4: AMBIENT & EXPERIENTIAL 2025

The Case for Saving Water

Silver

Ambient

The Case for Saving Water

Visit Portugal

Tourism

Entrant Co: Dentsu Creative Iberia

Portugal

4: AMBIENT & EXPERIENTIAL 2025

Mayo Exchange

Silver

Experiential

Mayo Exchange

Hellmann's

Hellmann's

Entrant Co: Edelman

UK

4: AMBIENT & EXPERIENTIAL 2025

Food Deserves Pepsi

Silver

Ambient campaign

Food Deserves Pepsi

Pepsi

Pepsi

Entrant Co: BBDO New York

United States

5: SOCIAL & INFLUENCER 2025

Rainbow Wool

Silver

Best use of Instagram

Rainbow Wool

Schäferei Stücke

Rainbow Wool

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

5: SOCIAL & INFLUENCER 2025

Rainbow Wool

Silver

Influencer Campaigns

Rainbow Wool

Schäferei Stücke

Rainbow Wool

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

5: SOCIAL & INFLUENCER 2025

Share The First

Silver

Influencer Campaigns

Share The First

Dove

Dove

Entrant Co: Edelman

UK

5: SOCIAL & INFLUENCER 2025

Rainbow Wool

Silver

Global Issue Campaign

Rainbow Wool

Schäferei Stücke

Rainbow Wool

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

5: SOCIAL & INFLUENCER 2025

Ban This Profile

Silver

Innovative use of Social Media

Ban This Profile

Ampara

Ampara

Entrant Co: Edelman

Spain

7: BRAND CONTENT 2025

Tick Tick Tick

Silver

Brand-funded film/video (fiction)

Tick Tick Tick

Six Flags Entertainment Corporation

Six Flags Season Pass

Entrant Co: TMA

United States

7: BRAND CONTENT 2025

The Pharaohs' Lost Cat

Silver

Other brand-funded content

The Pharaohs' Lost Cat

Sheba

Sheba

Entrant Co: AMVBBDO

9: INTEGRATED CAMPAIGN 2025

Returning Creativity

Silver

Integrated Campaign

Returning Creativity

Crayola

Crayola

Entrant Co: Dentsu Creative New York

United States

10: HEALTHCARE 2025

Strangers

Silver

Healthcare services

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

12: LUXURY & FASHION 2025

Pepsi Ring

Silver

Luxury goods

Pepsi Ring

PepsiCo

Pepsi Ring

Entrant Co: PepsiCo Design & Innovation

United States

13: CREATIVE TECHNOLOGY AND THE FUTURE 2025

Breastmilk Money

Silver

Creative use of Data

Breastmilk Money

Herconomy

Finance

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

13: CREATIVE TECHNOLOGY AND THE FUTURE 2025

The 4th Judge

Silver

Creative use of Data

The 4th Judge

The Ring

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

13: CREATIVE TECHNOLOGY AND THE FUTURE 2025

Shield The Protest

Silver

Integrated use of new technologies

Shield The Protest

Courageous Conversation Global Foundation

Courageous Conversation

Entrant Co: Horizon FCB Dubai

United Arab Emirates

14: DIGITAL DESIGN 2025

Breastmilk Money

Silver

Website or Micro-site

Breastmilk Money

Herconomy

Finance

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

15: DESIGN 2025

Stitched With Cheer

Silver

Experiential/Spatial/Environmental

Stitched With Cheer

Tusker Lager

Kenyan Olympic Team Kit

Entrant Co: Dentsu Creative Kenya

Kenya

16: FILM CRAFT 2025

The Needed Space

Silver

Outstanding Direction of a Commercial

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

16: FILM CRAFT 2025

The Tale of Mr. Tight Ass

Silver

Outstanding Direction of a Commercial

The Tale of Mr. Tight Ass

GETTY MUSEUM

GETTY MUSEUM

Entrant Co: West BBDO

United States

16: FILM CRAFT 2025

Everything or Nothing

Silver

Outstanding Cinematography in a Commercial

Everything or Nothing

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

Everything, Covered – 100 Years of The New Yorker

Silver

Outstanding Animation

Everything, Covered – 100 Years of The New Yorker

The New Yorker

Magazine / Media Publication

Entrant Co: Roof Studio

United States

16: FILM CRAFT 2025

Call of the Kings

Silver

Outstanding Post-Production

Call of the Kings

Riyadh Season

Tennis Tournament

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

Death of a salesman

Silver

Use of Humour

Death of a salesman

Five Star

Five Star Chicken

Entrant Co: BBDO Bangkok

Thailand

16: FILM CRAFT 2025

Kiss From a Lime

Silver

Use of Humour

Kiss From a Lime

Mountain Dew

Soft Drink

Entrant Co: Omnicom Production

United States

16: FILM CRAFT 2025

The Needed Space

Silver

Emerging Director

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

18: DIGITAL CRAFT 2025

The 4th Judge

Silver

Innovative new techniques

The 4th Judge

The Ring

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

18: DIGITAL CRAFT 2025

Wherever We Go

Silver

Use of animation

Wherever We Go

Telstra

Telecommunications

Entrant Co: Riff Raff Films

United Kingdom

21: CULTURAL IMPACT 2025

Pedigree Caramelo

Silver

Single entry

Pedigree Caramelo

Mars

Pedigree

Entrant Co: AlmapBBDO

Brasil

21: CULTURAL IMPACT 2025

Shield The Protest

Silver

Single entry

Shield The Protest

Courageous Conversation Global Foundation

Courageous Conversation

Entrant Co: Horizon FCB Dubai

United Arab Emirates

22: BRAND STORYTELLING 2025

Food Deserves Pepsi

Silver

Campaign entry

Food Deserves Pepsi

Pepsi

Pepsi

Entrant Co: BBDO New York

United States

27: THE 'WISH WE’D THOUGHT OF THAT' AWARD 2025

IKEA goes dark

Silver

The 'Wish we’d thought of that' Award

IKEA goes dark

IKEA

bedroom products

Entrant Co: Try

Norway

27: THE 'WISH WE’D THOUGHT OF THAT' AWARD 2025

Shield The Protest

Silver

The 'Wish we’d thought of that' Award

Shield The Protest

Courageous Conversation Global Foundation

Courageous Conversation

Entrant Co: Horizon FCB Dubai

United Arab Emirates

27: THE 'WISH WE’D THOUGHT OF THAT' AWARD 2025

The Unburied Casket

Silver

The 'Wish we’d thought of that' Award

The Unburied Casket

Women For Change

Women For Change

Entrant Co: Edelman

South Africa

28: THE #OMG AWARD 2025

The 4th Judge

Silver

The #OMG Award

The 4th Judge

The Ring

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

29: THE MEDIA MAGIC AWARD 2025

Shield The Protest

Silver

The Media Magic Award

Shield The Protest

Courageous Conversation Global Foundation

Courageous Conversation

Entrant Co: Horizon FCB Dubai

United Arab Emirates

30: CREATIVE USE OF AI 2025

Space Trash Signs

Silver

Outstanding use of AI in advertising

Space Trash Signs

Privateer

Privateer

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

1: MOVING IMAGE 2025

Uncle and Auntie

Bronze

TV or Cinema Commercial up to 30 seconds

Uncle and Auntie

Roojai

Roojai Online Insurance

Entrant Co: BBDO Bangkok

Thailand

1: MOVING IMAGE 2025

Wherever We Go

Bronze

TV or Cinema Commercial 31- 60 seconds

Wherever We Go

Telstra

Telecommunications

Entrant Co: Riff Raff Films

United Kingdom

1: MOVING IMAGE 2025

Silver Love

Bronze

TV or Cinema Commercial over 60 seconds

Silver Love

Protergia

Protergia

Entrant Co: The Newtons Laboratory

Greece

1: MOVING IMAGE 2025

The Gifting Hour

Bronze

TV or Cinema Commercial over 60 seconds

The Gifting Hour

John Lewis

Retail

Entrant Co: Riff Raff Films

United Kingdom

1: MOVING IMAGE 2025

The Needed Space

Bronze

TV or Cinema Commercial over 60 seconds

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

1: MOVING IMAGE 2025

Complete Sleep - Italian Model, Social Life, Promotion

Bronze

Moving Image Campaign (any length)

Complete Sleep - Italian Model, Social Life, Promotion

IKEA

IKEA

Entrant Co: The Newtons Laboratory

Greece

1: MOVING IMAGE 2025

Alabaster DePlume

Bronze

Music Video

Alabaster DePlume "Invincibility"

Alabaster DePlume

Music Video

Entrant Co: Riff Raff Films

United Kingdom

2: DIGITAL 2025

All it takes is a Yes.

Bronze

Online video ads

All it takes is a Yes.

Lufthansa

Lufthansa

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

3: PRINT & OOH 2025

The Legendary Billboard

Bronze

Large format billboard poster

The Legendary Billboard

LVMH

Luxury Goods

Entrant Co: Havas Play

France

3: PRINT & OOH 2025

Swedish Lessons IRL

Bronze

Innovation in print or OOH

Swedish Lessons IRL

BBDO Nordics

Swedish Lessons in real life

Entrant Co: BBDO Nordics

Sweden

3: PRINT & OOH 2025

IKEA Wrong Beds

Bronze

Poster/Billboard campaign (2-6 executions)

IKEA Wrong Beds

IKEA

IKEA

Entrant Co: The Newtons Laboratory

Greece

4: AMBIENT & EXPERIENTIAL 2025

The Walking Ads

Bronze

Experiential

The Walking Ads

Volkswagen

Volkswagen ID. 7

Entrant Co: TRY

Norway

4: AMBIENT & EXPERIENTIAL 2025

_UNDER_SEA

Bronze

Ambient campaign

_UNDER_SEA

SURFRIDER FOUNDATION FRANCE

No Product

Entrant Co: ici Barbès

France

5: SOCIAL & INFLUENCER 2025

Nutter Butter, You Good?

Bronze

Best use of TikTok

Nutter Butter, You Good?

Nutter Butter

Nutter Butter

Entrant Co: Dentsu Creative New York

United States

5: SOCIAL & INFLUENCER 2025

Tiktok Diversity Program

Bronze

Global Issue Campaign

Tiktok Diversity Program

Tiktok

Social Media Plateform

Entrant Co: Havas Play

France

6: AUDIO 2025

ART HITS

Bronze

Innovative use of sound/audio

ART HITS

B3

CULTURE

Entrant Co: TECH AND SOUL

BRASIL

6: AUDIO 2025

Chicago Kinfolk: The Juke Joint Blues

Bronze

Innovative use of sound/audio

Chicago Kinfolk: The Juke Joint Blues

Terry Blade

Ethnographic Blues Album

Entrant Co: Terry Blade

United States

6: AUDIO 2025

nature unplugged

Bronze

Innovative use of sound/audio

nature unplugged

Mineral Water Velingrad

Mineral Water

Entrant Co: proof.

Bulgaria

7: BRAND CONTENT 2025

Galaxy AI Arcade

Bronze

Branded Game

Galaxy AI Arcade

Samsung

Galaxy AI

Entrant Co: Cheil Germany GmbH

Germany

8: DIRECT 2025

The Sleep Mode Campaign

Bronze

Film/Video

The Sleep Mode Campaign

IKEA

Furniture

Entrant Co: Marketsquare

Danmark

9: INTEGRATED CAMPAIGN 2025

Liming with Gran

Bronze

Integrated Campaign

Liming with Gran

Genomics England & Cambridge University

a bespoke dominoes game

Entrant Co: Ketchum

UK

10: HEALTHCARE 2025

Samsung Sleep Self

Bronze

Wellness

Samsung Sleep Self

Samsung

Galaxy Ring

Entrant Co: Cheil Germany GmbH

Germany

10: HEALTHCARE 2025

Escape Room Loneliness

Bronze

Mental health campaign

Escape Room Loneliness

Fundación "la Caixa"

Program "Siempre acompañados"

Entrant Co: Manifiesto

España

10: HEALTHCARE 2025

Bills of Contraception

Bronze

Public Awareness

Bills of Contraception

The Coalition for Gender Equality

NGO

Entrant Co: DDB

Romania

10: HEALTHCARE 2025

Aging Is Life

Bronze

Healthcare Campaign

Aging Is Life

Aegis Living

Assisted Living and Memory Care

Entrant Co: DNA&Stone

USA

11: B2B 2025

Change the Course

Bronze

B2B Campaign

Change the Course

KPMG

KPMG

Entrant Co: POL

Norway

12: LUXURY & FASHION 2025

No Labels

Bronze

Other

No Labels

NIKKA WHISKY

NIKKA WHISKY

Entrant Co: DENTSU INC.

Japan

13: CREATIVE TECHNOLOGY AND THE FUTURE 2025

Pain Ambassadors

Bronze

Digital Brand Transformation of the Year

Pain Ambassadors

Algoflex

Healthcare

Entrant Co: Publicis Groupe Hungary

Hungary

13: CREATIVE TECHNOLOGY AND THE FUTURE 2025

Samsung Sleep Self

Bronze

Integrated use of new technologies

Samsung Sleep Self

Samsung

Galaxy Ring

Entrant Co: Cheil Germany GmbH

Germany

14: DIGITAL DESIGN 2025

Samsung Sleep Self

Bronze

Innovative use of new technologies

Samsung Sleep Self

Samsung

Galaxy Ring

Entrant Co: Cheil Germany GmbH

Germany

15: DESIGN 2025

Banzai new pack

Bronze

Packaging

Banzai new pack

Banzai

Instant noodles

Entrant Co: Armando Testa Spa

15: DESIGN 2025

The Resurrection Beer

Bronze

Packaging

The Resurrection Beer

BBDO Nordics

The Resurrection Beer

Entrant Co: BBDO Nordics

Sweden

15: DESIGN 2025

Made of Goals - The Golden Generation Monument

Bronze

Installations or Displays

Made of Goals - The Golden Generation Monument

Monument For - Monument Administration

Monument

Entrant Co: Rusu+Bortun Bucharest

Romania

16: FILM CRAFT 2025

Silver Love

Bronze

Outstanding Direction of a Commercial

Silver Love

Protergia

Protergia

Entrant Co: The Newtons Laboratory

Greece

16: FILM CRAFT 2025

The Gifting Hour

Bronze

Outstanding Direction of a Commercial

The Gifting Hour

John Lewis

Retail

Entrant Co: Riff Raff Films

United Kingdom

16: FILM CRAFT 2025

Magnificent

Bronze

Outstanding Cinematography in a Commercial

Magnificent

Yotkan Ancient City in Xinjiang, China

Yotkan Ancient City in Xinjiang, China

Entrant Co: The Nine Shanghai

China

16: FILM CRAFT 2025

The Reinfall

Bronze

Outstanding Cinematography in a Commercial

The Reinfall

Norwegian Postal Service

Postal Service

Entrant Co: T/A POL

Norway

16: FILM CRAFT 2025

Strangers

Bronze

Outstanding Direction of a Brand-funded film

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

16: FILM CRAFT 2025

Strangers

Bronze

Outstanding Performance in a Commercial or Brand-funded film

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

16: FILM CRAFT 2025

Wanna Play?

Bronze

Outstanding Art Direction

Wanna Play?

Citroën

car

Entrant Co: Soldats

France

16: FILM CRAFT 2025

LOUD AND CLEAR

Bronze

Outstanding Sound Design

LOUD AND CLEAR

MIDAS

MIDAS Fast-Fit Automotive Services

Entrant Co: DENTSU CREATIVE France

France

16: FILM CRAFT 2025

The Sound of Burning Man

Bronze

Outstanding Sound Design

The Sound of Burning Man

Burning Man

Entrant Co: BONAMAZE

16: FILM CRAFT 2025

Wanna Play?

Bronze

Outstanding Special Effects

Wanna Play?

Citroën

car

Entrant Co: Soldats

France

16: FILM CRAFT 2025

Les pigeons pas pigeons

Bronze

Outstanding Animation

Les pigeons pas pigeons

Heetch

Ride-sharing app

Entrant Co: Soldats

France

16: FILM CRAFT 2025

Everything or Nothing

Bronze

Use of Music

Everything or Nothing

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

Kiss From a Lime

Bronze

Use of Music

Kiss From a Lime

Mountain Dew

Soft Drink

Entrant Co: Omnicom Production

United States

16: FILM CRAFT 2025

Olympics - All The Shine

Bronze

Use of Music

Olympics - All The Shine

Olympics

Olympic Games

Entrant Co: Globo

Brasil

16: FILM CRAFT 2025

Touching Hands

Bronze

Use of Music

Touching Hands

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

Obsession

Bronze

Use of Humour

Obsession

Riyadh Season

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

Les pigeons pas pigeons

Bronze

Emerging Director

Les pigeons pas pigeons

Heetch

Ride-sharing app

Entrant Co: Soldats

France

17: PRINT CRAFT 2025

Magnificent

Bronze

Outstanding Photography

Magnificent

Yotkan Ancient City in Xinjiang, China

Yotkan Ancient City in Xinjiang, China

Entrant Co: The Nine Shanghai

China

18: DIGITAL CRAFT 2025

Samsung Sleep Self

Bronze

Innovative new techniques

Samsung Sleep Self

Samsung

Galaxy Ring

Entrant Co: Cheil Germany GmbH

Germany

18: DIGITAL CRAFT 2025

Eat the code

Bronze

User journey

Eat the code

McDonald's Canada

Fast Food

Entrant Co: Cossette

Canada

19: BRAND PURPOSE 2025

Mattress Deposit

Bronze

Brand Purpose

Mattress Deposit

IKEA

Furniture

Entrant Co: Marketsquare

Danmark

19: BRAND PURPOSE 2025

URBAN DOGGY FIT

Bronze

Brand Purpose

URBAN DOGGY FIT

GENERALI

ANIMAL INSURANCE

Entrant Co: DENTSU CREATIVE France

France

20: BRAND TRANSFORMATION 2025

Nutter Butter, You Good?

Bronze

Brand Transformation

Nutter Butter, You Good?

Nutter Butter

Nutter Butter

Entrant Co: Dentsu Creative New York

United States

21: CULTURAL IMPACT 2025

ART HITS

Bronze

Single entry

ART HITS

B3

CULTURE

Entrant Co: TECH AND SOUL

BRASIL

21: CULTURAL IMPACT 2025

Liming with Gran

Bronze

Single entry

Liming with Gran

Genomics England & Cambridge University

a bespoke dominoes game

Entrant Co: Ketchum UK

UK

21: CULTURAL IMPACT 2025

The Unburied Casket

Bronze

Single entry

The Unburied Casket

Women For Change

Women For Change

Entrant Co: Edelman

South Africa

21: CULTURAL IMPACT 2025

Certificate Mama

Bronze

Campaign entry

Certificate Mama

Nők lapja, NLC, Gyerekszoba

Publishing

Entrant Co: Wavemaker

Hungary

21: CULTURAL IMPACT 2025

Gardener Pils

Bronze

Campaign entry

Gardener Pils

Oázis Kertészet / Oázis Garden Center

Garden Center & Gardening Supplies

Entrant Co: Mediator Group

Hungary

21: CULTURAL IMPACT 2025

Uncried Tears of Men

Bronze

Campaign entry

Uncried Tears of Men

Hungarian Mental Health Helpline Association

Crisis Helplines

Entrant Co: Mediator Group

Hungary

21: CULTURAL IMPACT 2025

Unspotted Spots

Bronze

Campaign entry

Unspotted Spots

Telekom Hungary

Telekom Health

Entrant Co: Mito Creative Ltd.

Hungary

22: BRAND STORYTELLING 2025

My name is my story

Bronze

Single entry

My name is my story

FC Internazionale Milano

Inter

Entrant Co: Inter Media House & Alkemy

Italy

25: CREATIVE STRATEGY 2025

ART HITS

Bronze

Creative Strategy

ART HITS

B3

CULTURE

Entrant Co: TECH AND SOUL

BRASIL

25: CREATIVE STRATEGY 2025

Livefearless - The Heart & Guts Behind The Blood

Bronze

Creative Strategy

Livefearless - The Heart & Guts Behind The Blood

Essity - Bodyform/Libresse

Essity - Bodyform/Libresse

Entrant Co: AMVBBDO

United Kingdom

26: CREATIVE COMMERCE 2025

Encore Hours

Bronze

Integrated Promotions

Encore Hours

Taco Bell

Taco Bell

Entrant Co: Edelman

UK

26: CREATIVE COMMERCE 2025

Galaxy AI Arcade

Bronze

Digital Activations

Galaxy AI Arcade

Samsung

Galaxy AI

Entrant Co: Cheil Germany GmbH

Germany

27: THE 'WISH WE’D THOUGHT OF THAT' AWARD 2025

600 Minutes Stoppage Time

Bronze

The 'Wish we’d thought of that' Award

600 Minutes Stoppage Time

City of Hamburg x Hamburger SV

Counseling against domestic violence

Entrant Co: la red GmbH

Germany

29: THE MEDIA MAGIC AWARD 2025

600 Minutes Stoppage Time

Bronze

The Media Magic Award

600 Minutes Stoppage Time

City of Hamburg x Hamburger SV

Counseling against domestic violence

Entrant Co: la red GmbH

Germany

29: THE MEDIA MAGIC AWARD 2025

The Walking Ads

Bronze

The Media Magic Award

The Walking Ads

Volkswagen

Volkswagen ID. 7

Entrant Co: TRY

Norway

29: THE MEDIA MAGIC AWARD 2025

Unspotted Spots

Bronze

The Media Magic Award

Unspotted Spots

Telekom Hungary

Telekom Health

Entrant Co: Mito Creative Ltd.

Hungary

30: CREATIVE USE OF AI 2025

Re-righting History

Bronze

Outstanding use of AI in advertising

Re-righting History

Cathay

Cathay

Entrant Co: Leo

Hong Kong

30: CREATIVE USE OF AI 2025

The PSAi

Bronze

Outstanding use of AI in advertising

The PSAi

Columbia Journalism Review

News Magazine

Entrant Co: Omnicom Production

United States

30: CREATIVE USE OF AI 2025

Re-righting History

Bronze

Outstanding use of generative AI to create video

Re-righting History

Cathay

Cathay

Entrant Co: Leo

Hong Kong

31: THE CREATIVE EFFECTIVENESS AWARD 2025

Liming with Gran

Bronze

The Creative Effectiveness Award

Liming with Gran

Genomics England & Cambridge University

a bespoke dominoes game

Entrant Co: Ketchum UK

UK

1: MOVING IMAGE 2025

IKEA goes dark

Shortlist

TV or Cinema Commercial up to 30 seconds

IKEA goes dark

IKEA

bedroom products

Entrant Co: Try

Norway

1: MOVING IMAGE 2025

Complete Sleep - Italian Model

Shortlist

TV or Cinema Commercial 31- 60 seconds

Complete Sleep - Italian Model

IKEA

IKEA

Entrant Co: The Newtons Laboratory

Greece

1: MOVING IMAGE 2025

Complete Sleep - Social Life

Shortlist

TV or Cinema Commercial 31- 60 seconds

Complete Sleep - Social Life

IKEA

IKEA

Entrant Co: The Newtons Laboratory

Greece

1: MOVING IMAGE 2025

Call of the Kings

Shortlist

TV or Cinema Commercial over 60 seconds

Call of the Kings

Riyadh Season

Tennis Tournament

Entrant Co: BigTime Creative Shop

Saudi Arabia

1: MOVING IMAGE 2025

adidas 125 years anniversary jersey

Shortlist

Viral Video (any length)

adidas 125 years anniversary jersey

adidas x DFB

125 years anniversary jersey

Entrant Co: The Sweetspot GmbH

Germany

1: MOVING IMAGE 2025

Strangers

Shortlist

Viral Video (any length)

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

1: MOVING IMAGE 2025

The Reinfall

Shortlist

Viral Video (any length)

The Reinfall

Norwegian Postal Service

Postal Service

Entrant Co: T/A POL

Norway

1: MOVING IMAGE 2025

This is Precision AI™

Shortlist

Moving Image Campaign (any length)

This is Precision AI™

Palo Alto Networks

Precision AI™

Entrant Co: weights&pulleys

United States

1: MOVING IMAGE 2025

Depeche Mode

Shortlist

Music Video

Depeche Mode "People Are Good"

Depeche Mode

Music Video

Entrant Co: Riff Raff Films

United Kingdom

1: MOVING IMAGE 2025

Nick Leng

Shortlist

Music Video

Nick Leng "Beetlebugs"

Nick Leng

Music Video

Entrant Co: Riff Raff Films

United Kingdom

1: MOVING IMAGE 2025

ScHoolboy Q

Shortlist

Music Video

ScHoolboy Q "THank god 4 me"

ScHoolboy Q

Music Video

Entrant Co: Riff Raff Films

United Kingdom

2: DIGITAL 2025

Eat the code

Shortlist

Campaign websites and micro-sites

Eat the code

McDonald's Canada

Fast Food

Entrant Co: Cossette

Canada

2: DIGITAL 2025

Switchcoal.org

Shortlist

Campaign websites and micro-sites

Switchcoal.org

SwitchCoal

SwitchCoal

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

2: DIGITAL 2025

Pain Ambassadors

Shortlist

Integrated digital campaigns

Pain Ambassadors

Algoflex

Healthcare

Entrant Co: Publicis Groupe Hungary

Hungary

2: DIGITAL 2025

THE RÜGENWALDER MÜHLE #WURSTPROMOTER

Shortlist

Integrated digital campaigns

THE RÜGENWALDER MÜHLE #WURSTPROMOTER

Rügenwalder Mühle

Vegan food

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

2: DIGITAL 2025

TheVR's Famous Order

Shortlist

Integrated digital campaigns

TheVR's Famous Order

McDonald's

Food

Entrant Co: feat.

2: DIGITAL 2025

600 Minutes Stoppage Time

Shortlist

Online display advertising

600 Minutes Stoppage Time

City of Hamburg x Hamburger SV

Counseling against domestic violence

Entrant Co: la red GmbH

Germany

2: DIGITAL 2025

Samsung Sleep Self

Shortlist

Online video ads

Samsung Sleep Self

Samsung

Galaxy Ring

Entrant Co: Cheil Germany GmbH

Germany

2: DIGITAL 2025

Detox Bet

Shortlist

Branded apps and games

Detox Bet

B3 + Genial Investimentos

Institutional

Entrant Co: TECH AND SOUL

Brasil

2: DIGITAL 2025

Galaxy AI Arcade

Shortlist

Branded apps and games

Galaxy AI Arcade

Samsung

Galaxy AI

Entrant Co: Cheil Germany GmbH

Germany

2: DIGITAL 2025

MODDER5

Shortlist

Branded apps and games

MODDER5

Renault

Automobile

Entrant Co: Havas Play

France

3: PRINT & OOH 2025

Swedish Lessons IRL

Shortlist

Large format billboard poster

Swedish Lessons IRL

BBDO Nordics

Swedish Lessons in real life

Entrant Co: BBDO Nordics

Sweden

3: PRINT & OOH 2025

Man Eating Shark Poster

Shortlist

Small format poster

Man Eating Shark Poster

Animal Welfare Institute (AWI)

Animal Welfare Institute (AWI)

Entrant Co: PPK

United States

3: PRINT & OOH 2025

Trophy Head Teardrop Poster

Shortlist

Small format poster

Trophy Head Teardrop Poster

Big Cat Rescue

Big Cat Rescue

Entrant Co: PPK

United States

3: PRINT & OOH 2025

The Legendary Billboard

Shortlist

Innovation in print or OOH

The Legendary Billboard

LVMH

Luxury Goods

Entrant Co: Havas Play

France

3: PRINT & OOH 2025

The Proximity Effect

Shortlist

Innovation in print or OOH

The Proximity Effect

The Ronald McDonald House Charities

The Ronald McDonald House Charities

Entrant Co: Dentsu Creative Finland

Finland

3: PRINT & OOH 2025

Your Posture is Your Future

Shortlist

Innovation in print or OOH

Your Posture is Your Future

Croatia Polyclinics

Medical institution

Entrant Co: Bruketa&Zinic&Grey

Croatia

3: PRINT & OOH 2025

Blood Donation Hurts Less

Shortlist

Poster/Billboard campaign (2-6 executions)

Blood Donation Hurts Less

Blutspendedienst des Bayerischen Roten Kreuzes

Blood Donation

Entrant Co: SAINT ELMO`S GERMANY

Germany

3: PRINT & OOH 2025

The EUROS Campaign

Shortlist

Poster/Billboard campaign (2-6 executions)

The EUROS Campaign

Wolt

Delivery Service

Entrant Co: MOTOR Kommunikation GmbH

Germany

4: AMBIENT & EXPERIENTIAL 2025

600 Minutes Stoppage Time

Shortlist

Ambient

600 Minutes Stoppage Time

City of Hamburg x Hamburger SV

Counseling against domestic violence

Entrant Co: la red GmbH

Germany

4: AMBIENT & EXPERIENTIAL 2025

Save My Colorati

Shortlist

Ambient

Save My Colorati

ACE Italia

ACE Gentile + ACE Detersivo

Entrant Co: BBDO Italy

Italy

4: AMBIENT & EXPERIENTIAL 2025

Uncried Tears of Men

Shortlist

Ambient

Uncried Tears of Men

Hungarian Mental Health Helpline Association

Crisis Helplines

Entrant Co: Mediator Group

Hungary

4: AMBIENT & EXPERIENTIAL 2025

5 vs 5

Shortlist

Experiential

5 vs 5

5 vs 5

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

4: AMBIENT & EXPERIENTIAL 2025

Escape Room Loneliness

Shortlist

Experiential

Escape Room Loneliness

Fundación "la Caixa"

Program "Siempre acompañados"

Entrant Co: Manifiesto

España

4: AMBIENT & EXPERIENTIAL 2025

Mini Melo

Shortlist

Experiential

Mini Melo

AT&T

AT&T

Entrant Co: WEST BBDO

United States

4: AMBIENT & EXPERIENTIAL 2025

nature unplugged

Shortlist

Experiential

nature unplugged

Mineral Water Velingrad

Mineral Water

Entrant Co: proof.

Bulgaria

4: AMBIENT & EXPERIENTIAL 2025

URBAN DOGGY FIT

Shortlist

Experiential

URBAN DOGGY FIT

GENERALI

ANIMAL INSURANCE

Entrant Co: DENTSU CREATIVE France

France

4: AMBIENT & EXPERIENTIAL 2025

The Holiday Sweater: Climate Change Collection

Shortlist

Ambient campaign

The Holiday Sweater: Climate Change Collection

David Suzuki Foundation

Non-Proft

Entrant Co: FUSE Create

Canada

5: SOCIAL & INFLUENCER 2025

CAPRI SUCKS

Shortlist

Best use of TikTok

CAPRI SUCKS

CAPRI SUN

CAPRI SUN

Entrant Co: DENTSU CREATIVE France

France

5: SOCIAL & INFLUENCER 2025

CAPRI SUCKS

Shortlist

Influencer Campaigns

CAPRI SUCKS

CAPRI SUN

CAPRI SUN

Entrant Co: DENTSU CREATIVE France

France

5: SOCIAL & INFLUENCER 2025

ENEMMÄ – A Rapper on a Mission to Save

Shortlist

Influencer Campaigns

ENEMMÄ – A Rapper on a Mission to Save

OP Financial Group

Financial Services

Entrant Co: IVALO Creative Agency

Finland

5: SOCIAL & INFLUENCER 2025

Minecraft Shape your world Creator campaign

Shortlist

Influencer Campaigns

Minecraft Shape your world Creator campaign

Minecraft

the Minecraft-game

Entrant Co: Kurppa Hosk

Sweden

5: SOCIAL & INFLUENCER 2025

TheVR's Famous Order

Shortlist

Influencer Campaigns

TheVR's Famous Order

McDonald's

Food

Entrant Co: feat.

5: SOCIAL & INFLUENCER 2025

ART HITS

Shortlist

Innovative use of Social Media

ART HITS

B3

CULTURE

Entrant Co: TECH AND SOUL

BRASIL

6: AUDIO 2025

Shortlist

Radio campaign (2-6 commercials)

"Replaced" Radio Campaign

Liberty Mutual Insurance

Insurance

Entrant Co: Copper Giants

United States

6: AUDIO 2025

Complete Sleep - Italian Model, Social Life, Promotion

Shortlist

Radio campaign (2-6 commercials)

Complete Sleep - Italian Model, Social Life, Promotion

IKEA

IKEA

Entrant Co: The Newtons Laboratory

Greece

6: AUDIO 2025

You Know What Hurts Less?

Shortlist

Radio campaign (2-6 commercials)

You Know What Hurts Less?

Blutspendedienst des Bayerischen Roten Kreuzes

Blood Donation

Entrant Co: SAINT ELMO`S GERMANY

Germany

6: AUDIO 2025

ENEMMÄ – From Bling to Budget—A New Rap Narrative

Shortlist

Innovative use of sound/audio

ENEMMÄ – From Bling to Budget—A New Rap Narrative

OP Financial Group

Financial Services

Entrant Co: IVALO Creative Agency

Finland

7: BRAND CONTENT 2025

FRIES BEAT 2024

Shortlist

Brand-funded film/video (fiction)

FRIES BEAT 2024

McDonald's

McFry

Entrant Co: DENTSU INC.

Japan

7: BRAND CONTENT 2025

TheVR's Famous Order LIVE Stream

Shortlist

Brand-funded film/video (fiction)

TheVR's Famous Order LIVE Stream

McDonald's

Food

Entrant Co: feat.

7: BRAND CONTENT 2025

Bird's Eye View

Shortlist

Brand-funded film/video (factual)

Bird's Eye View

Toyota Tacoma

Automotive

Entrant Co: AMC Networks Content Room

United States

7: BRAND CONTENT 2025

Detox Bet

Shortlist

Branded Game

Detox Bet

B3 + Genial Investimentos

Institutional

Entrant Co: TECH AND SOUL

Brasil

7: BRAND CONTENT 2025

ENEMMÄ – Branded Content That Pays Off—Literally

Shortlist

Other brand-funded content

ENEMMÄ – Branded Content That Pays Off—Literally

OP Financial Group

Financial Services

Entrant Co: IVALO Creative Agency

Finland

7: BRAND CONTENT 2025

nature unplugged

Shortlist

Other brand-funded content

nature unplugged

Mineral Water Velingrad

Mineral Water

Entrant Co: proof.

Bulgaria

7: BRAND CONTENT 2025

Strangers

Shortlist

Other brand-funded content

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

8: DIRECT 2025

The Needed Space

Shortlist

Film/Video

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

9: INTEGRATED CAMPAIGN 2025

5 vs 5

Shortlist

Integrated Campaign

5 vs 5

5 vs 5

Fight Night

Entrant Co: BigTime Creative Shop

Saudi Arabia

9: INTEGRATED CAMPAIGN 2025

ARE YOU IN?

Shortlist

Integrated Campaign

ARE YOU IN?

FRENCH MINISTRY OF THE ARMED FORCES

ARMY HUMAN RESOURCES DIRECTORATE

Entrant Co: DENTSU CREATIVE France

France

9: INTEGRATED CAMPAIGN 2025

Doors of Opportunity

Shortlist

Integrated Campaign

Doors of Opportunity

Soles4Souls

Non-Proft

Entrant Co: FUSE Create

Canada

9: INTEGRATED CAMPAIGN 2025

Pain Ambassadors

Shortlist

Integrated Campaign

Pain Ambassadors

Algoflex

Healthcare

Entrant Co: Publicis Groupe Hungary

Hungary

9: INTEGRATED CAMPAIGN 2025

World of Numbers

Shortlist

Integrated Campaign

World of Numbers

Meridian Credit Union

Financial Services

Entrant Co: Elemental

Canada

10: HEALTHCARE 2025

Pain Ambassadors

Shortlist

OTC medicines

Pain Ambassadors

Algoflex

Healthcare

Entrant Co: Publicis Groupe Hungary

Hungary

10: HEALTHCARE 2025

You're Not Alone

Shortlist

Healthcare services

You're Not Alone

Aflac

Miraito Kids

Entrant Co: TAIYO KIKAKU Co., Ltd.

Japan

10: HEALTHCARE 2025

Liming with Gran

Shortlist

Wellness

Liming with Gran

Genomics England & Cambridge University

a bespoke dominoes game

Entrant Co: Ketchum

UK

10: HEALTHCARE 2025

VISIONGRAM

Shortlist

Wellness

VISIONGRAM

Japan Blind Judo Federation

VISIONGRAM

Entrant Co: DENTSU INC.

Japan

10: HEALTHCARE 2025

Escape Room Loneliness

Shortlist

Public Awareness

Escape Room Loneliness

Fundación "la Caixa"

Program "Siempre acompañados"

Entrant Co: Manifiesto

España

10: HEALTHCARE 2025

MalNutrition Plates

Shortlist

Public Awareness

MalNutrition Plates

Unicef

Unicef Nutrition

Entrant Co: Dentsu Redder

Vietnam

10: HEALTHCARE 2025

Strangers

Shortlist

Public Awareness

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

10: HEALTHCARE 2025

THE DENGUE DROP

Shortlist

Public Awareness

THE DENGUE DROP

Takeda

Dengue Vaccine

Entrant Co: Dentsu Redder

Vietnam

10: HEALTHCARE 2025

The Needed Space

Shortlist

Public Awareness

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

10: HEALTHCARE 2025

Unspotted Spots

Shortlist

Public Awareness

Unspotted Spots

Telekom Hungary

Telekom Health

Entrant Co: Mito Creative Ltd.

Hungary

11: B2B 2025

NEW AIR

Shortlist

Film/Video

NEW AIR

DAIKIN France

HEAT PUMP

Entrant Co: DENTSU CREATIVE France

France

11: B2B 2025

Tiktok Diversity Program

Shortlist

Online marketing

Tiktok Diversity Program

Tiktok

Social Media Plateform

Entrant Co: Havas Play

France

11: B2B 2025

Sleep With Rain

Shortlist

B2B Campaign

Sleep With Rain

AT&T Business

AT&T Business

Entrant Co: BBDO New York

United States

11: B2B 2025

This is Precision AI™

Shortlist

B2B Campaign

This is Precision AI™

Palo Alto Networks

Precision AI™

Entrant Co: weights&pulleys

United States

13: CREATIVE TECHNOLOGY AND THE FUTURE 2025

Samsung Sleep Self

Shortlist

Creative use of Data

Samsung Sleep Self

Samsung

Galaxy Ring

Entrant Co: Cheil Germany GmbH

Germany

14: DIGITAL DESIGN 2025

Switchcoal.org

Shortlist

Data visualisation

Switchcoal.org

SwitchCoal

SwitchCoal

Entrant Co: SERVICEPLAN GERMANY / PLAN.NET GERMANY

Germany

15: DESIGN 2025

Shield The Protest

Shortlist

Installations or Displays

Shield The Protest

Courageous Conversation Global Foundation

Courageous Conversation

Entrant Co: Horizon FCB Dubai

United Arab Emirates

15: DESIGN 2025

Wall of Will

Shortlist

Installations or Displays

Wall of Will

Sport Illustrated Germany

Female Empowerment

Entrant Co: SAINT ELMO`S GERMANY

Germany

16: FILM CRAFT 2025

45th FIDE Chess Olympiad Budapest 2024

Shortlist

Outstanding Direction of a Commercial

45th FIDE Chess Olympiad Budapest 2024

45th FIDE Chess Olympiad

Sporting event

Entrant Co: Lounge Group

Hungary

16: FILM CRAFT 2025

DGDA Saudi Founding Day

Shortlist

Outstanding Direction of a Commercial

DGDA Saudi Founding Day

Diriyah Gate Development Authority

Saudi Arabia Founding Day

Entrant Co: Purple Brain

Saudi Arabia

16: FILM CRAFT 2025

The Latecomers (I’ll meet you at midnight)

Shortlist

Outstanding Direction of a Commercial

The Latecomers (I’ll meet you at midnight)

Protergia

Protergia

Entrant Co: The Newtons Laboratory

Greece

16: FILM CRAFT 2025

The world is full of good energy

Shortlist

Outstanding Direction of a Commercial

The world is full of good energy

MVM Group

Energy provider

Entrant Co: Lounge Group

Hungary

16: FILM CRAFT 2025

40th European Rhythmic Gymnastics Championships BUDAPEST 24

Shortlist

Outstanding Cinematography in a Commercial

40th European Rhythmic Gymnastics Championships BUDAPEST 24

40th European Rhythmic Gymnastics Championships

Sporting event

Entrant Co: Lounge Group

Hungary

16: FILM CRAFT 2025

DGDA Saudi Founding Day

Shortlist

Outstanding Cinematography in a Commercial

DGDA Saudi Founding Day

Diriyah Gate Development Authority

Saudi Arabia Founding Day

Entrant Co: Purple Brain

Saudi Arabia

16: FILM CRAFT 2025

The Latecomers (I’ll meet you at midnight)

Shortlist

Outstanding Cinematography in a Commercial

The Latecomers (I’ll meet you at midnight)

Protergia

Protergia

Entrant Co: The Newtons Laboratory

Greece

16: FILM CRAFT 2025

The Reinfall

Shortlist

Outstanding Cinematography in a Commercial

The Reinfall

Posten

Postal service

Entrant Co: POL

Norway

16: FILM CRAFT 2025

The Inbred Mountains

Shortlist

Outstanding Direction of a Brand-funded film

The Inbred Mountains

Laverne

Saudi Founding Day

Entrant Co: Whizz Film

Saudi Arabia

16: FILM CRAFT 2025

The Needed Space

Shortlist

Outstanding Direction of a Brand-funded film

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

16: FILM CRAFT 2025

Tick Tick Tick

Shortlist

Outstanding Direction of a Brand-funded film

Tick Tick Tick

Six Flags Entertainment Corporation

Six Flags Season Pass

Entrant Co: The Marketing Arm

United States

16: FILM CRAFT 2025

A Nation Built

Shortlist

Outstanding Cinematography in a Brand-funded film

A Nation Built

Misk Foundation

Saudi Founding Day

Entrant Co: Whizz Film

Saudi Arabia

16: FILM CRAFT 2025

Bird's Eye View

Shortlist

Outstanding Cinematography in a Brand-funded film

Bird's Eye View

Toyota Tacoma

Automotive

Entrant Co: AMC Networks Content Room

United States

16: FILM CRAFT 2025

Olympics - All The Shine

Shortlist

Outstanding Editing of a Commercial or Brand-funded film

Olympics - All The Shine

Olympics

Olympic Games

Entrant Co: Globo

Brasil

16: FILM CRAFT 2025

Silver Love

Shortlist

Outstanding Scriptwriting

Silver Love

Protergia

Protergia

Entrant Co: The Newtons Laboratory

Greece

16: FILM CRAFT 2025

The Explosive Taste

Shortlist

Outstanding Art Direction

The Explosive Taste

Tomi

Sauce

Entrant Co: Orkla Foods Romania / Circo Visual

Romania

16: FILM CRAFT 2025

Call of the Kings

Shortlist

Outstanding Sound Design

Call of the Kings

Riyadh Season

Tennis Tournament

Entrant Co: BigTime Creative Shop

Saudi Arabia

16: FILM CRAFT 2025

TimeSpirit

Shortlist

Outstanding Special Effects

TimeSpirit

The Macallan

Anniversary celebratory / Partnership

Entrant Co: Master For You Agency

Spain

16: FILM CRAFT 2025

Mike chez Rona

Shortlist

Use of Music

Mike chez Rona

Rona

Hardware store

Entrant Co: Circonflex

Canada

16: FILM CRAFT 2025

Strangers

Shortlist

Use of Music

Strangers

King Faisal Specialist Hospital & Research Centre

Global Brand Awareness

Entrant Co: Publicis Middle East

United Arab Emirates

16: FILM CRAFT 2025

The Needed Space

Shortlist

Use of Music

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

16: FILM CRAFT 2025

Volvo ES90 - For Life In Balance.

Shortlist

Use of Music

Volvo ES90 - For Life In Balance.

Volvo Cars

Electric cars

Entrant Co: Chut! On vous écoute

France

16: FILM CRAFT 2025

Les pigeons pas pigeons

Shortlist

Use of Humour

Les pigeons pas pigeons

Heetch

Ride-sharing app

Entrant Co: Soldats

France

16: FILM CRAFT 2025

LOUD AND CLEAR

Shortlist

Use of Humour

LOUD AND CLEAR

MIDAS

MIDAS Fast-Fit Automotive Services

Entrant Co: DENTSU CREATIVE France

France

16: FILM CRAFT 2025

TOYOTA RELAX

Shortlist

Use of Humour

TOYOTA RELAX

Toyota

Automobile

Entrant Co: Marketsquare

Denmark

16: FILM CRAFT 2025

A Helping Paw

Shortlist

Emerging Director

A Helping Paw

Beauty Banks, a national charity fighting hygiene poverty in the UK

Providing hygiene essentials for people in need

Entrant Co: Individual

United Kingdom

17: PRINT CRAFT 2025

INVISIBLE RIGHTS

Shortlist

Outstanding Photography

INVISIBLE RIGHTS

Amnesty International

Brand

Entrant Co: Dentsu Creative Iberia

Spain

17: PRINT CRAFT 2025

Wall of Will

Shortlist

Outstanding Illustration

Wall of Will

Sport Illustrated Germany

Female Empowerment

Entrant Co: SAINT ELMO`S GERMANY

Germany

18: DIGITAL CRAFT 2025

Pepsi Smart Can

Shortlist

Innovative new techniques

Pepsi Smart Can

PepsiCo

Pepsi Smart Can

Entrant Co: PepsiCo Design & Innovation

United States

19: BRAND PURPOSE 2025

Change the Course

Shortlist

Brand Purpose

Change the Course

KPMG

KPMG

Entrant Co: POL

Norway

19: BRAND PURPOSE 2025

Detox Bet

Shortlist

Brand Purpose

Detox Bet

B3 + Genial Investimentos

Institutional

Entrant Co: TECH AND SOUL

Brasil

19: BRAND PURPOSE 2025

The Needed Space

Shortlist

Brand Purpose

The Needed Space

ItsHerWay.com

B2B Initiative

Entrant Co: Saatchi & Saatchi Middle East

United Arab Emirates

20: BRAND TRANSFORMATION 2025

ARE YOU IN?

Shortlist

Brand Transformation

ARE YOU IN?

FRENCH MINISTRY OF THE ARMED FORCES

ARMY HUMAN RESOURCES DIRECTORATE

Entrant Co: DENTSU CREATIVE France

France

20: BRAND TRANSFORMATION 2025

Siebert | Rebranding a 60-Year Legacy Company

Shortlist

Brand Transformation

Siebert | Rebranding a 60-Year Legacy Company

Siebert

Brokerage and financial service

Entrant Co: Siebert

United States

21: CULTURAL IMPACT 2025

Bills of Contraception

Shortlist

Single entry

Bills of Contraception

The Coalition for Gender Equality

NGO

Entrant Co: DDB

Romania

21: CULTURAL IMPACT 2025

Chicago Kinfolk: The Juke Joint Blues

Shortlist

Single entry

Chicago Kinfolk: The Juke Joint Blues

Terry Blade

Ethnographic Blues Album

Entrant Co: Terry Blade

United States

21: CULTURAL IMPACT 2025

Detox Bet

Shortlist

Single entry

Detox Bet

B3 + Genial Investimentos

Institutional

Entrant Co: TECH AND SOUL

Brasil

21: CULTURAL IMPACT 2025

Escape Room Loneliness

Shortlist

Single entry

Escape Room Loneliness

Fundación "la Caixa"

Program "Siempre acompañados"

Entrant Co: Manifiesto

España

21: CULTURAL IMPACT 2025

MalNutrition Plates

Shortlist

Single entry

MalNutrition Plates

Unicef

Unicef Nutrition

Entrant Co: Dentsu Redder

Vietnam

21: CULTURAL IMPACT 2025

Mattress Deposit

Shortlist

Single entry

Mattress Deposit

IKEA

Furniture

Entrant Co: Marketsquare

Danmark

21: CULTURAL IMPACT 2025

The last stand

Shortlist

Single entry

The last stand

Radnóti Theater

Theater

Entrant Co: Publicis Groupe Hungary

Hungary

21: CULTURAL IMPACT 2025

Doors of Opportunity

Shortlist

Campaign entry

Doors of Opportunity

Soles4Souls

Non-Proft

Entrant Co: FUSE Create

Canada

21: CULTURAL IMPACT 2025

Ride to Donate

Shortlist

Campaign entry

Ride to Donate

inDrive

Ride-hailing company

Entrant Co: inDrive

Cyprus

21: CULTURAL IMPACT 2025

The Refuse Cup

Shortlist

Campaign entry

The Refuse Cup

RevoUnion (formerly CupRevolution)

Re-cup Distributor

Entrant Co: Mediator Group

Hungary

22: BRAND STORYTELLING 2025

Delta 100 Years

Shortlist

Single entry

Delta 100 Years

Delta Airlines

Airline

Entrant Co: Native Foreign

United States

22: BRAND STORYTELLING 2025

Detox Bet

Shortlist

Single entry

Detox Bet

B3 + Genial Investimentos

Institutional

Entrant Co: TECH AND SOUL

Brasil

22: BRAND STORYTELLING 2025

Grow Together

Shortlist

Single entry

Grow Together

PSD Bank

financing

Entrant Co: urbanuncut. GmbH

Germany

22: BRAND STORYTELLING 2025

Made of Goals - The Golden Generation Monument

Shortlist

Single entry

Made of Goals - The Golden Generation Monument

Monument For - Monument Administration

Monument

Entrant Co: Rusu+Bortun Bucharest

Romania

22: BRAND STORYTELLING 2025

Secret Christmas Bringers

Shortlist

Single entry

Secret Christmas Bringers

McDonald's

Fast-Food

Entrant Co: DDB

Romania

22: BRAND STORYTELLING 2025

The Tradition

Shortlist

Campaign entry

The Tradition

PlayStation

Games Console

Entrant Co: Sony Interactive Entertainment UK, Diva Agency & EssenceMediacom

United Kingdom

22: BRAND STORYTELLING 2025

TheVR's Famous Order

Shortlist

Campaign entry

TheVR's Famous Order

McDonald's

Food

Entrant Co: feat.

22: BRAND STORYTELLING 2025

This is Precision AI™

Shortlist

Campaign entry

This is Precision AI™

Palo Alto Networks

Precision AI™

Entrant Co: weights&pulleys

United States

25: CREATIVE STRATEGY 2025

Liming With Gran

Shortlist

Creative Strategy

Liming With Gran

Genomics England & Cambridge University

a bespoke dominoes game

Entrant Co: Ketchum UK

UK

26: CREATIVE COMMERCE 2025

Galaxy AI Arcade

Shortlist

Integrated Promotions

Galaxy AI Arcade

Samsung

Galaxy AI

Entrant Co: Cheil Germany GmbH

Germany

26: CREATIVE COMMERCE 2025

Gardener Pils

Shortlist

Call-to-Action Campaign

Gardener Pils

Oázis Kertészet / Oázis Garden Center

Garden Center & Gardening Supplies

Entrant Co: Mediator Group

Hungary

27: THE 'WISH WE’D THOUGHT OF THAT' AWARD 2025

Liming with Gran

Shortlist

The 'Wish we’d thought of that' Award

Liming with Gran

Genomics England & Cambridge University

a bespoke dominoes game

Entrant Co: Ketchum

UK

27: THE 'WISH WE’D THOUGHT OF THAT' AWARD 2025

The Resurrection Beer

Shortlist

The 'Wish we’d thought of that' Award

The Resurrection Beer

BBDO Nordics

The Resurrection Beer

Entrant Co: BBDO Nordics

Sweden

28: THE #OMG AWARD 2025

Nutter Butter, You Good?

Shortlist

The #OMG Award

Nutter Butter, You Good?

Nutter Butter

Nutter Butter

Entrant Co: Dentsu New York

United States

29: THE MEDIA MAGIC AWARD 2025

Save My Colorati

Shortlist

The Media Magic Award

Save My Colorati

ACE Italia

ACE Gentile + ACE Detersivo

Entrant Co: BBDO Italy

Italy

30: CREATIVE USE OF AI 2025

Samsung Sleep Self

Shortlist

Outstanding use of AI in advertising

Samsung Sleep Self

Samsung

Galaxy Ring

Entrant Co: Cheil Germany GmbH

Germany

30: CREATIVE USE OF AI 2025

The PSAi

Shortlist

Outstanding use of generative AI to create video

The PSAi

Columbia Journalism Review

News Magazine

Entrant Co: Omnicom Production

United States

30: CREATIVE USE OF AI 2025

Farthest Star Sake AI-generated Pulp Noir Novels

Shortlist

Integration of AI into other crafts and technologies

Farthest Star Sake AI-generated Pulp Noir Novels

Farthest Star Sake

Sake

Entrant Co: Copper Giants

United States

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