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TRY
Small Network of the Year
It’s always good to be the first to win something… and now only Oslo-led TRY can make that claim about our first special trophy for the smaller networks.
The three-office company (Oslo and Bergen in Norway, Riga in Latvia) took the prize thanks to the range of awards won with just the two projects they entered into multiple categories: ‘Das Chair’ for VW and ‘Welcome Babyboom’ for IKEA. The latter attracted worldwide attention for its hilarious – and yet highly valuable – idea of offering up IKEA product names to help Norwegian parents name their babies.