Seven Grand Prix raise the standard
Signs of strengthening creative quality emerge in this year’s top winners …
Cresta Awards 2024 marks an uplift in entries that have reached its highest standard - the Grand Prix - with seven winners.
This is the most Grand Prix awarded since 2021. Just three were given last year.
However, only five entrants will be celebrating at Grand Prix level, as two of them each bagged a brace.
Mojo Supermarket, the six-year-old independent agency from New York, picks up the top honour in Real-time Advertising and Social Commerce with its super-popular viral hit Facebook - Yes, Couch! for client Meta
Equalling that achievement is production company Indiana Production of Milan. The jury awarded the top trophies to it for Social Impact and Viral Video with the emotionally punchy film Assume That I Can for Coordown, a state-backed not-for-profit that campaigns for the rights of people with Down’s Syndrome.
Taking the other three Grand Prix are:
- Edelman pick up its first-ever Cresta Grand Prix with The Move to -15, a winner in Brand Purpose. This massive global integrated campaign brought pressure worldwide to bear on multiple major organisations, commercial and governmental, in order to change the temperature at which food is shipped and thereby reduce energy consumption.
- AMVBBDO of London returned to their Grand Prix-winning ways with the best Use of Music delivered in the film Respect, an amusing and touching film for the animal protection charity RSPCA.
- And putting Dentsu Inc. of Tokyo back at the top table is My Japan Railway, the beautiful project created for the Japan Railway 150th anniversary which lead home the experiential design field.
Cresta Awards is distinctive in not guaranteeing awards in its various categories but requiring a constant high standard, year-on-year, to be achieved for its Grand Prix, Gold, Silver and Bronze awards, which leads to the variation in how many are awarded.
