Serviceplan retains strong grip on Independent Network title

It’s a trophy that matters a lot to Serviceplan Group’s Global CCO Alex Schill… and this year the Cresta Independent Network of the Year title is once again heading back to the German-headquartered, privately-held network. 

With six gold, eight silver and nine bronze awards, the network piled up the points. Much of the heavy lifting was done by two projects, 'Sheep Happens' for supermarket retailer Penny and ‘Non-Disclosure Austria’ for Austria Tourism. However, the strength-in-depth of the network teams’ work was vital for the win too, with eight different projects earning trophies. 

"This recognition reflects something we feel every day across Serviceplan: the future of advertising and communication belongs neither to technology alone nor to creativity alone, but to the combination of both. While we see AI opening new possibilities for our industry, the ideas that move people, shape culture and build brands still begin with human imagination. Being named Independent Network of the Year again is proof that brave thinking, exceptional craft and creative ambition remain the strongest drivers of success," said Alex Schill, Global CCO of Serviceplan Group.