Serviceplan is indy network champ

Serviceplan Group has grown in recent years but it has never lost its independent ownership and its independent spirit – it can be seen in how it holds on to the Independent Network of the Year trophy at Cresta Awards. Every year it has delivered a compelling range of different work to win over the jurors, mixing major commercial clients with wide-ranging projects communicating a bold sense of social value. 

The independent network title is one that global Chief Creative Officer Alex Schill has said he prizes above all. So it’s good to know he will be happy again at the maintenance and development of the group’s vision and delivery. On being told the title was being held for another year, he commented:

“Being named Independent Network of the Year by Cresta Awards once again is an honor we never take lightly. It’s a strong signal that we’re continuing to do work that matters – creatively ambitious, culturally relevant, and resilient in a world where ideas are tested not just in juries, but against real-world challenges. In an environment shaped by economic pressure and shifting expectations, maintaining this position gives us both pride and energy to keep going – to stay curious, stay ÜberCreative, and keep creating with purpose.”

Underpinning this year’s triumph was work ranging from 855-HOW-TO-QUIT-(OPIOIDS) for Anzen Health in the US, to Breastmilk Money for Herconomy, a campaign that motivates women in Africa to maintain breastmilk and not only feed infants but also build a savings account for their children.  And the Rainbow Wool product and campaign won a mass of awards with its innovation, delivering an engaging and informative range of messaging around LGBQT issues that also can give male sheep a better quality of life in the process.