Serviceplan on the double

Having once again retained the Independent Network of the Year title, the Serviceplan Group also had more to shout about at Cresta Awards 2024 - taking one of the two special Jury Chair awards.

Alex Schill, Global Chief Creative Officer of Serviceplan Group, said: “We are incredibly proud that we’ve retained the title of Independent Network of the Year, and honored to see the Space Trash Signs project recognized on such a prestigious stage.

“These accolades prove how powerful creativity can be in driving awareness and change. I'm really proud of the team for bringing this important message to life and for pushing the boundaries of what's possible in our industry.”

Underpinning the Munich-headquartered global group’s firm control over the independent title was an ability to win across a wide range of accounts. A haul of 17 awards was led by five gold awards that came from four different accounts.

Animal Alerts for PetPace, a detection device that utilises an animal’s greater sensitivity to the likelihood of an earthquake, was the winner of two Golds. It was one of the first works created with Serviceplan US partner company L&C as part of the network.