POL's Grand Prix winning AUDI
As a child, we all enjoyed playing in the sand.
Now, a simple sandbox has been turned into VR fun for adults and children alike.
Tasked with creating a unique installation to promote the new Audi Q5, POL creativesThorbjorn Ruud (AD) and Petter Bryde (CW) came up with The Sandbox Experience.
Participants create their own track in a sandbox which is then scanned and rendered into a VR world.To replicate every bump and curve, an infrared camera captures the sand track at over 200,000 points and creates a 3D model that can be experienced via a VR chair and Oculus Rift headset.