Network strength holds up for another BBDO triumph

It’s the same old song – but with a (slightly) different story.

BBDO Worldwide has retained its hold on the Network of the Year title at the 2026 Cresta Awards. However, it achieved the win with a vibrantly-renewed mix of contributing offices.

This was perhaps one of the most impressive demonstrations yet of the global reach of creative excellence at the offices of this leading Omnicom network. And it came after a year of massive internal reorganisation as advertising holding company giants Omnicom and Interpublic merged, leading to some other famous networks to entirely disappear in the reshuffle. 

Behind the big win, AMV BBDO still led the line with four golds and one bronze trophy, while BBDO Nordics racked up eight honors, the most of any office. And yet there were vital wins from a world tour of offices, spanning Dubai, Puerto Rico, the Philippines, Germany and Austria, as well as Chicago and New York. Every single participant can say they played a crucial part, as the BBDO points total racked up to edge out any competition to their throne. 

For global CCO Chris Beresford-Hill the win is a recognition for the overall output of the network:

“Being named Cresta Network of the Year is a great reflection of the work happening across BBDO. The best ideas come from getting closer to the real problem and giving creativity a bigger role in solving it. I’m proud of the teams behind this work and the impact they’re having for our clients.”