Knockout breakthrough for Middle East agency

For the first time at Cresta, a Middle East agency has taken one of the most prestigious Of The Year titles at the 2025 awards. BigTime Creative Shop of Riyadh was almost unchallenged in the scale of its scoring as a single independent agency office, reaping a cluster of gold, silver and bronze trophies. 

The work that earned some of the highest ratings from the jury was all part of the now extensive body of mega-production films that have been created for major sports events in Saudi Arabia by BigTime Creative Shop. In 2024 the client-agency partnership had already earned a rich haul of honours but in 2025 this was exceeded with outstanding films Obsession, Everything or Nothing and The 4th Judge, all part of a campaign promoting Riyadh Season. In all six golds were awarded plus silver and bronze awards.

Mohammed Sehly, BigTime Creative Shop CEO, commented:
“Independent but never alone. This win is for our clients who trusted and empowered us to bring out our best, a reminder that real work wins hearts before trophies and that Saudi creativity now shines on the world’s biggest stages.”

Rayyan Aoun, CCO, added:
“This is a proud moment for all of us — a reflection of our team’s passion and relentless creative drive. We’re honored to be part of a new era where the region isn’t just participating, it’s leading.”