The Cresta Jury is recruited from across the globe and consists of some of the world’s most experienced and successful creatives. Unlike many awards, our jury is semi-permanent with many members serving for a number of years. This helps give our awards a consistency of assessment that is a hallmark of Cresta. All jury members vote independently online, with arithmetical averaging being used to identify the highest ranked work. Jurors are able to vote without group pressures, politics, or other deviations from giving a clear insight into their individual expert creative opinion. As part of the evolution of Cresta we are developing and applying new processes to help the juror selection be more representative and supportive of diversity and gender in the industry worldwide.