The One and Only Bic Mac of Taiwan - McDonald's
Big Mac

Shortlist

Title of Entry:	The One and Only Bic Mac of Taiwan
Brand:	McDonald's
Product/Service:	Big Mac
Client:	McDonald’s Taiwan
Entrant Company:	Leo Burnett Taipei
Creative Team:	ECD: Jin Yang CD: Willy Chang Copy Writer: Chiahan Chen Art Director: Nana Tsai Art Director: Andrew Wang
Other Credits:	Chief Strategy Officer: Leslie Chang Strategic Planning Manager: Peter Lu Strategic Planner: Emilie Chen Account Director: Peter Lin Account Director: Yihsien Chen Account Manager: PJ Lin Production: RAW Cinema Artist Studio: Urban Art Studio Artist Studio: Hozen Plan Media Agency: Starcom Media Agency: OMD PR Agency: MSLGROUP
Sector:	01: CONSUMER PRODUCT OR SERVICE