16: FILM CRAFT (USE OF MUSIC)
JPG
MP4
45s
Crispy - KFC
Food
Bronze
| Title of Entry: | Crispy |
|---|---|
| Brand: | KFC |
| Product/Service: | Food |
| Client: | KFC |
| Entrant Company: | HAVAS PARIS |
| Creative Team: | Chief Creative Officer : Christophe Coffre Art Director : Jordan Molina Copywriter : Ludovic Miège Head of Creative Planning : Romain Roux Strategic planner : Samia Gauvard Head of sound (HRCLS) : Ivan Jovanovic Head of label & Publishing (HRCLS) : Arnault Chagnon Sound Engineer (HRCLS) : Alexis Venot TV Producer : Benjamin Besnainou Director : Vincent Lobelle Producer : Jean Duhamel Account manager : Patrick Lecerf Production Manager : Carine Petit |
| Sector: | N/A |
| Notes: | KFC is a major brand in hip hop culture. So we wanted for this commercial a very modern hip hop soundtrack that would contrast anachronistically with our 1950s kitchen scene. The track also had to showcase the crispy side of KFC chicken. At first we looked for existing music. But nothing really worked. So we worked with worked with our own label. A beatmaker came up with several trap instrumentals. At the same time we contacted some young MCs who came to the studio to record vocals. After several demos, we continued with one of them, the best one, whose flow fitted perfectly with what we wanted. The editing was then done from the music. And we even made a longer track for the streaming platforms! |
