23: THE #OMG AWARD

The most CO2-friendly route - Neste
Renewables

Bronze

Title of Entry:	The most CO2-friendly route
Brand:	Neste
Product/Service:	Renewables
Client:	Neste
Entrant Company:	hasan & partners oy
Creative Team:	Creative Director: Tobias Wacker Creative strategist: Olessia Kozlova Executive Producer: Marc Stevenson Graphic Designer: Henna Siitonen Data planner: Pekka Haimi Public Relations: Saara Torri Project Manager: Marika Rönkkö
Other Credits:	Client: Mika Hyötyläinen Client: Tytti Stranding Client: Hanna Leijala
Sector:	N/A
Notes:	We discovered that the majority of navigation software suggest the fastest route by default, but not the most CO₂-friendly one. People use navigation softwares every day, but rarely stop to think is the default route the best one from an environmental perspective. By choosing the most CO2-friendly route we could save millions of tons of CO2 emissions.