The Youngest Headhunter in the World - The Foundation K.I.D.S.
The Foundation K.I.D.S.

Shortlist

Title of Entry:	The Youngest Headhunter in the World
Brand:	The Foundation K.I.D.S.
Product/Service:	The Foundation K.I.D.S.
Client:	The Foundation K.I.D.S.
Entrant Company:	Publicis Worldwide Polska
Creative Team:	Chief Creative Officer: Dagmara Witek-Kuśmider Deputy Creative Director: Sławek Figura Creative Group Head: Bartosz Jeglejewski Creative Group Head: Tomasz Ziemiański Account Director: Małgorzata Szymańczak Head of TV Production: Aleksandra Kowalczyk
Entry Notes:	The foundation K.I.D.S. is changing Polish children’s hospitals into modern ones. But to do so, it needs the best technology experts in Poland as volunteers. How to reach them and how to convinced them to help us implement the latest technologies in children's hospitals? And one more thing: how to do it for free? Solution We used LinkedIn to recruit the top technology experts, but we did in a special way. Our headhunters were kids who have experience with hospitals or the ones who know our mission and want to help others. They were previously prepared by HR specialist how to recruit experts and how to present foundation’s projects. Our kids recorded 12 highly personalized videos for the experts we needed and wanted. Experts were delighted to publish their videos and to help hospitals. Thanks to the use of the Linkedin’s leaders reach, many more experts joined our foundation. And they all are helping us for free. Results We recruited experts we wanted and needed. Even more than we expected. Nearly 100 experts. They will give is about 4690 of their hours for the equivalent of 601 282$. We even recruited such companies as Nationale-Nederlanden and Reckitt. And our foundation became well known between experts on LinkedIn.
Other Credits:	Senior Advisor: Tomasz Relewicz Account Executive: Agnieszka Płatkowska
Sector:	N/A
Notes:	What do Polish children’s hospitals need? More technology and modern solutions to make kids feel better. The foundation K.I.D.S. is helping to change hospitals, but it needs the best technology experts as volunteers. How to reach them and how to convinced them to help us implement the latest technologies in children's hospitals? And one more thing: how to do it for free? Solution We used the help of headhunters. But they were special ones. They were children who have experience with hospitals or the ones who know our mission and want to help others. They were previously prepared by HR specialist how to recruit experts and how to present foundation’s projects. Our kids recorded 12 highly personalized videos for the experts we needed and wanted. Experts were delighted to publish their videos and to help hospitals. Thanks to the use of the Linkedin’s leaders reach, many more experts joined our foundation. And they all are helping us for free. Results We recruited experts we wanted and needed. Even more than we expected. Nearly 100 experts. They will give us about 4690 of their hours for the equivalent of 601 282$. But they work for cupcakes or jelly beans. We even recruited such companies as Nationale-Nederlanden and Reckitt. And our foundation became well known between experts on LinkedIn.