5: SOCIAL (INNOVATIVE USE OF SOCIAL MEDIA)
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Pedestal Project - Color of Change
Color of Change
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Title of Entry: | Pedestal Project |
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Brand: | Color of Change |
Product/Service: | Color of Change |
Client: | Color of Change |
Entrant Company: | BBDO New York |
Creative Team: | Creative Agency: BBDO New York Chief Creative Officer, Worldwide: David Lubars Executive Creative Directors: Daniela Vojta & Susan Young SVP Senior Creative Director: Peter Alsante Associate Creative Directors: Anshumani Khanna & Jess Andrews Executive Producer, Content: Jessica Coccaro Producer, Content: Star Wingate-Bey Senior Music Producer: Julia Millison Music Production Intern: Katie Theobalds Executive Producer, Digital: James Young Producer, Digital: Philip Peker Art Producer: Ilona Siller Art Producer: Lizzy Lehn Designer: Melanie Coyne Animator: Antoine Jones Managing Director: Steven Panariello SVP Senior Director: Lindsey Cash Account Manager: Dani Gredoña Account Manager: Alexandra Castellanos VP Strategy Director: Jen Leung VP Communications Director: Kate Kelley Communications Manager: Kaley Turner SVP Production Services Director: Jessica Nugent Business Manager: Grace Kelly Color of Change President: Rashad Robinson Sr. Director of Communications: Amity Paye Senior Communications Manager: Jocelyn Walker Social Media & Content Manager: Nia Porter Social Media & Content Manager: Ryan Mattimore Social Media & Content Coordinator: Jiya Pinder Special Projects and Partnerships Manager: Alexsys Grishaber PR agency: H&S Communications Co-Founder & Chief Executive Officer: Elizabeth Harrison SVP, Brand Engagement: Veronica Rodriguez VP, Corporate Communications: Max Buccini Director of Lifestyle: Lauren Monroe Director of Media Relations: Anina Bose Director of Brand Engagement, Talent: Luis Braga Account Supervisor, Influencer Relations: Heidi Smolevitz Statue Sculpture Artist: Spencer Evans Production Company 3D Statues: Happy Finish President / COO: Toby Roberts VP of U.S. Business Development: Joshua Parish Producer: Nicole Fitzhugh CG Supervisor: Matt Painter CG Artist: Benjamin Allen CG Artist: Flavio Novi CG Artist: Sam Windom Production Company: BBDO Studios Line Producer: Jon Shu DP: Morgan Ammons Add’l Footage: The Syndicate EP: Lindsey McLemore & Julia Galvin Shooters: Veronica Proudford & Eleanor Murray-Mendelson Editorial Company “Launch” & “How To”: BBDO Studios Editor: Alex Lubars Studio Director: Andre Rowe Jr. Senior Producer: Allie Kolb Site Development: Lean Mean CEO, Developer: Shane Martin Stock Footage: Getty Images UGC Curation: Catch & Release Editorial Company “Teaser” Film: Rock Paper Scissors Editor: Aaron Tompkins Assistant Editors: Noah Benezra Executive Producer: Eve Kornblum Producer: Jenny Greenfield Telecine Company: MPC Senior Colorist: James Tillett Executive Producer: Chris Connolly Producer: Kay Carpenter Conform / Finish Company: MPC Creative Director/Flame Lead: Tom McCullough Flame Assist: Marcus Wood After Effects Artist: David Manzo Executive Producer: Camila De Biaggi Senior Producer: Anna Kravtsov Music: Pulse Composer: Charles Humenry for Pulse Music Executive Producer: Dan Kuby Audio Post: Chief Engineer: Cory Bauman Casting: Casting Director: Janet Eisenberg |
Sector: | 03: PUBLIC INTEREST OR CHARITY |
Notes: | Contentious statues have been torn down all across America, leaving behind empty pedestals in their wake. It’s time to place new symbols in their stead. The Pedestal Project is born of the vision to repurpose these ill-conceived pedestals by using technology to help people choose the statues that should go up on them. Statues of people who have dedicated their lives to fighting for justice and equality. So that beacons of hope and progress can stand where symbols of hope and inequality once stood. And that people everywhere can have an active voice in the movement for racial justice. |