1: MOVING IMAGE (TV or Cinema Commercial 31- 60 seconds)
JPG
MP4
44s
Broken Piano - American Red Cross
American Red Cross
Shortlist
| Title of Entry: | Broken Piano |
|---|---|
| Brand: | American Red Cross |
| Product/Service: | American Red Cross |
| Client: | American Red Cross |
| Entrant Company: | BBDO New York |
| Creative Team: | CHIEF CREATIVE OFFICER, WORLDWIDE: David Lubars CREATIVE DIRECTOR: Anne Lac CREATIVE DIRECTOR: Roberto Danino CREATIVE DIRECTOR: Fred Kovey CREATIVE DIRECTOR: Eric Goldstein GROUP EXECUTIVE PRODUCER: Alex Gianni PRODUCER: Reid Pierce MUSIC PRODUCER: Julia Millison SENIOR BUSINESS AFFAIRS: Kathy Bannon ACCOUNT MANAGER: Sam Henderson BUDGET: 196K SHIP DATE: 10.21.20 AIR DATE: PAID: 12/1/2020 (+ donated media prior) PRODUCTION DETAILS: PRODUCTION COMPANY: FILM47 DIRECTOR: Douglas Avery EXECUTIVE PRODUCER: Vic Palumbo LINE PRODUCER: Mark Hankey DIRECTOR OF PHOTOGRAPHY: Paul Meyers PRODUCTION MANAGER Tony Finley PRODUCTION DESIGNER Jason Haugaard EDITORIAL DETAILS: EDITORIAL COMPANY: WORK EDIT NY EDITOR Adam Witten ASSISTANT EDITOR: Julian Laing HEAD OF PROD. Alejandra Alarcon EXECUTIVE PRODUCER: Erica Thompson EDIT DATES FOR OFFINE: 10/2/2020-10/21 POST/FINISHING DETAILS: TELECINE COMPANY: CO 3 - NY TELECINE ARTIST: Sofie Borup PRODUCER: Alexandra Lubrano CONFORM / FINISH/ VFXs COMPANY: Method Studios NY CONFORM FLAME ARTISTS: Stephen Morris MANAGING DIRECTOR Stuart Robinson EXECUTIVE PRODUCER Jesse Kurnit HEAD OF PRODUCTION Tsiliana Jolson SR. PRODUCER Bennett Lieber PRODUCER Janine Conway MUSIC COMPANY: Pramiry Wave COMPOSER: Jon Levine MANAGER Jake Livingston President of Brand Marketing Jeff Straughn Creative Marketing Manager Sam Sklover AUDIO FINISHING: HEARD CITY COMPOSER: Evan Mangiamele, Seth Phillips ASST. ENGINEER'S Ronnie Stapleton, Catherine Sangiovanni MANAGING DIRECTOR/PARTNER Gloria Pitagorsky PRODUCER: Andi Lewis PRODUCER: Sasha Awn, Jackie James |
| Sector: | 03: PUBLIC INTEREST OR CHARITY |
| Notes: | Even in the darkest times, music is the hope that sees us through. In our story, hope is represented by a woman playing the Burt Bacharach classic “What The World Needs Now” on piano amid the ruins of her destroyed home. In the fall of 2020, covid rates were peaking across much of the US. This caused consumer behavior to change in ways no one expected. For non-profits, this led to a 30% reduction in donations and the lowest donor engagement in two decades. All while the need for help felt by people around the country continued to grow. |
