Meltdown Flags - METER Environment
METER Group

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Title of Entry:	Meltdown Flags
Brand:	METER Environment
Product/Service:	METER Group
Client:	METER Group
Entrant Company:	SERVICEPLAN GERMANY
Creative Team:	Global Chief Creative Officer: Alex Schill Chief Creative Officer Germany: Matthias Harbeck Executive Creative Director: Franz Röppischer & Lorenz Langgartner VP Marketing: Christian Hertel CEO: Scott Campbell General Manager: Sandra Loibl Senior Art Director: Jan-Martin Hopf Account Management: Martin Rackel & Julia Nicolaisen Art Director: Eduardo Alvarez Creative Director: Therese Stüssel Creative: Saurabh Kakade Copywriter: Sandra Valencia Junior Art Director: Kai West Schlosser & Thao Vu Intern Account Management: Leonie Casper Account Executive: Clara Illán Design Director & Coder: Maximilian Heitsch Coder: Sebastian Haiss & Niklas May Designer: Gabriela Baka & Marco Kawan Creative Coder: Daniel Kuhnlein Digital Director: Dieter Pries Senior Production Manager: Karin Schmitz Executive Producer: Lipa Lizaso Producer: Gabo Gertner Production Assistant: Yaiza Ríos España Second Production Assistant: Santiago García Suarez Director: Diego Llorente Aguilera Camera Operator: Jairo González Pérez Second Camera Operator: Cristina Campos Photographer: Federico Gutierrez Lopez Lenticular Artist: Hussein El Rayess Creative Media Manager: Lukas Pachoinig & Sabrina Duchow General Manager: Britta Tronke Executive Creative Director: Michael Wilk Senior Motion Designer: Dennis Fritz Senior Art Director: Michael Lux & Stephan Westerwelle Junior Copywriter: Laura Bergler
Other Credits:	Additional Advertising Agency: SERVICEPLAN SPAIN Media Agency: MEDIAPLUS GERMANY Film Production Company: Veni.tv Digital Design Studio: Moby Digg Additional Digital Design Studio: Standardabweichung Digital Development Studio: Hyperinteractive
Sector:	03: PUBLIC INTEREST OR CHARITY
Notes:	DESCRIPTION: Glaciers supply 69% of the world’s freshwater. They are the source of energy and drinking water for 1.6+ Billion. But they are rapidly vanishing. METER has helped document glacier retreat for decades, yet most people are not aware of how it affects them: complete meltdown would raise sea level drastically, changing our countries irreversibly. IDEA: Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. EXECUTION: Meltdown Flags launched at the COP25 protests in Madrid. Each flag uses data to show the states of meltdown of its country. Data was obtained from projection models and databases from METER, UNESCO, WGMS, NASA, and the universities of Zurich and Innsbruck. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator. The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. ADDITIONAL INFORMATION: Since their launch, Meltdown Flags have been adopted as a symbol of protest and education, by organizations in France, Argentina, Chile, Denmark, Mexico and Iceland. The initiative has gathered support from 152+ million people across 73 countries, including activists and scientists, from world-renown mountaineer Reinhold Messner to glaciologist Dr. Heïdi Sevestre, and Fundación Glaciares Chilenos in Chile. Glacier protection is now sought to be included into the Chilean constitution.