Connect with the foundation. - TOKOSEN
Brand message

Shortlist

Title of Entry:	Connect with the foundation.
Brand:	TOKOSEN
Product/Service:	Brand message
Client:	TOKAI POLITECHNIC COLLEGE
Entrant Company:	DENTSU INC.
Creative Team:	Creative Director : Michihito Dobashi Agency Producer : Nobuyuki Furuta Art Director : Yasunobu Hideshima Copywriter : Yuki Takeda Project Management : Atsuhiko Hirayama Designer : Ayumi Matsumura Photographer : Ken Kojima Producer : Kyohei Seino Production manager : Soushi Akatsu Editor : Makoto Okada
Other Credits:	Client : Taneaki Nomura Client : Takumi Kitajima
Sector:	N/A
Notes:	TOKOSEN is a school that nurtures professional architects & civil engineers. Here, students learn the foundations of the skill that is essential on construction sites, that is connecting with people, and the foundations of construction technology as their education. The most important part of a building is its foundation, and creative architecture can only be built when it has a strong foundation. We created an art installment to send this message to our students and prospective students, as well as their parents. The motif that we used is a Famous and beloved architecture that has stood the test of time. Using string line levels that are indispensable in forming the foundations of buildings and civil structures, Many people, including students and lecturers, were involved in the production that was supervised by a creator. The art installation was completed and displayed in the school. By communicating the artwork in various media, Such as events, posters, brochures, and on websites, We were able to convey the charms of architecture and civil engineering to many prospective students and succeeded in gaining their interest.