16: FILM CRAFT (OUTSTANDING DIRECTION OF A COMMERCIAL)
JPG
MP4
2m:16s
Dove #StopTheBeautyTest - Dove
FMCG
Bronze
| Title of Entry: | Dove #StopTheBeautyTest |
|---|---|
| Brand: | Dove |
| Product/Service: | FMCG |
| Client: | Hindustan Unilever |
| Entrant Company: | Chrome Pictures |
| Creative Team: | Director: Amit Sharma Production House: Chrome Pictures Producer: Abhishek Notani Project Coordinator: Napolean Daniel Amanna DOP: Tushar Kanti Ray Editor: Shahnawaz Mosani Creative Partner: Akshat Ghildial Music Director: Clinton Cerejo Brand: Dove Agency: Ogilvy India Chief Creative Officer: Harshad Rajadhyaksha & Kainaz Karmakar Vice Chairperson & Chief Client Officer, Ogilvy India: Hephzibah Pathak Office Leader - Ogilvy India (West): VR Rajesh Senior Executive Creative Director: Zenobia Pithawalla Executive Creative Director: Mihir Chanchani Chief Strategy Officer: Prem Narayan Vice President, Planning: Abigail Dias Executive Vice President, Account Management: Walter Noronha Vice President, Account Management: Dharal Goshalia Account Director: Sanam Chowdhry Account Executive: Freea Bhikhaji |
| Other Credits: | Client: Hindustan Unilever Ltd. Vice President - Hair Care: Harman Dhillon |
| Sector: | N/A |
| Notes: | 5 real women, bring alive what happens to a young woman in India as she starts out on her journey to find her life partner. In the film you see they are put through a Marriage Beauty Test by the groom and his family. Where they are rejected either because of their weight, colour, height, curls, even birthmark. The protagonists are rejected brides in real life. Rejected because they do not confirm to society's idea of a beautiful bride, which is tall, fair, slim with long straight hair in the Indian cultural context. The film ends by asking the viewer how much beauty is enough. And urges people to stop the beauty test. |
