The Mask that Ate the Virus - Livinguard
Reusable, Virus-eliminating Mask

Silver

Title of Entry:	The Mask that Ate the Virus
Brand:	Livinguard
Product/Service:	Reusable, Virus-eliminating Mask
Client:	Livinguard/S.G.F. Biotechnology
Entrant Company:	Birger Linke Design
Creative Team:	CCO: Birger Linke Art Director: Birger Linke Photographer: Chiara Ye Editor: Poh Leong Koh
Other Credits:	Client: Angel Su
Sector:	N/A
Notes:	Swiss biotech company Livinguard® developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (including Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus, that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask. To date, 5 Million masks were produced. The packaging is now part of the collection of the Design Museum, Essen, Germany, and the “New Collection” of the Pinakothek der Moderne, Munich, Germany.