16: DIGITAL DESIGN (Use of photography)

Web of Infamy - Smirnoff - Smirnoff JPG
Web of Infamy - Smirnoff - Smirnoff MP4 1m:35s

Web of Infamy - Smirnoff

Web of Infamy - Smirnoff - Smirnoff


Title of Entry: Web of Infamy
Brand: Smirnoff
Product/Service: Smirnoff
Client: Smirnoff
Entrant Company: 72andSunny New York
Creative Agency: 72andSunny New York
Judging URL: https://www.smirnoff-webofinfamy-entry.com/
Sector: N/A
Account Manager: Diana Gonzalez, Kamran Gossieaux
Creative Director: Justine Armour, Dean Woodhouse, Hugo Biershenk, Guy Featherstone
Date of Release: 2020-02-28
Notes: This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. And we exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. But we’re not just any brand. We are the world’s most infamous vodka.

Art Director: Brad Simon/Jon Krippahne
Copywriter: Justin Joo
Other Credits: Global SVP, Smirnoff - Stephen O’Kelly
Other Credits: Global Marketing Director, Smirnoff - Neil Shah
Other Credits: Photographers: Artem Nadyozhin/Aline Gontar
Other Credits: Agency Producers: Ryan Chong/Connor Gomez/Jonny Weiss
Other Credits: Strategy: Tim Jones/Gregg Hirschorn/Emily Kearns/Saeid Vahidi
Other Credits: PAL: Elsa Mitsoglou/Jennifer Sefa-Boakye
Other Credits: Project Management: Juliana Orozco
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