17: PRINT DESIGN
(Art Direction (any category))
Citroën Scarves - Citroën
Citroën Scarves
Gold
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Title of Entry:
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Citroën Scarves |
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Brand:
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Citroën |
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Product/Service:
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Citroën Scarves |
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Client:
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Citroën |
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Entrant Company:
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BETC São Paulo |
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Creative Agency:
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BETC São Paulo |
| Creative Director: |
Lucas Ribeiro, Alexandre Kazuo |
| Art Director: |
Alexandre Kazuo, Guilherme Possobon, Ligia Fava, Juliano Brito, Victor Piva, Micael Andrade |
| Copywriter: |
Lucas Ribeiro, Victor Castelo, Arthur Zambone |
| Chief Creative Officer: |
Erh Ray |
| Sector: |
AUTOMOTIVE |
| Account Executive: |
Marcela Jundurian |
| Account Manager: |
Heloisa Figueiredo |
| Date of Release: |
2019-04-30 |
| Notes: |
To celebrate Citroën's centennial in 2019, we have transformed the most innovative and striking elements of the most historic cars launched over 100 years into handkerchiefs, this fashion element famous for being used by the French. There were 20 kinds of scarves in which each had a unique design and elements. An object of desire perfect for brand lovers and collectors. And a way to make the innovations never go out of style. The project is still being made in partnership with ScarfMe, one of the largest scarves brand in Brazil and also US. |
| URL Link (optional): |
https://youtu.be/PpVvjpmKsvU |
| Other Credits: |
ECD: Andrea Siqueira |
| Other Credits: |
Strategy: Agatha Kim, Renato Duo, Jaqueline Silva |
| Other Credits: |
Media: Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte |
| Other Credits: |
Motion: Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim |
| Other Credits: |
Audio Production Company: Jamute |
| Other Credits: |
Editorial Photography: Thinkers (Rodrigo Maltchique) |
| Other Credits: |
Still Photography: Estúdio Genga |
| Other Credits: |
Advertiser: Antoine Gaston Breton, Silvia Torrecillas, Helena Costa |
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