|
Title of Entry:
|
The Avocados from Mexico Shopping Network |
|
Brand:
|
Avocados From Mexico |
|
Product/Service:
|
Avocados |
|
Client:
|
Avocados From Mexico |
|
Entrant Company:
|
Energy BBDO |
|
Creative Agency:
|
Energy BBDO |
|
Duration of Entry:
|
01:00 |
| Chief Creative Officer: |
Josh Gross, Energy BBDO and Pedro Pérez, Energy BBDO |
| Creative Director: |
Colin O’Toole, Energy BBDO and Hansel Quintela, Energy BBDO |
| Art Director: |
McKailey Carson, Energy BBDO |
| Copywriter: |
Tracy Silagi, Energy BBDO |
| Account Executive: |
LaSalle Smith, Energy BBDO |
| Sector: |
FOOD |
| Account Manager: |
Bianca Dordea, Energy BBDO |
| Production Company: |
Moxie Pictures |
| Producer: |
Jeff Davis, Energy BBDO and Brittany Peskind, Energy BBDO and Lily McNamara, Energy BBDO |
| Date of Release: |
2020-01-27 |
| Notes: |
The Avocados From Mexico Shopping Network was the first fully functioning shopping network created for avocados. We knew that millennials loved Avocados From Mexico, but we wanted to test out just how much. Enough to get their avocado a furnished yurt? Or a rhinestone track-suit? Or a helmet with an adjustable chin strap? As It turns out- yes! We launched The Avocados From Mexico Shopping Network with a :30 second commercial during the Super Bowl. The spot drove viewers to a website where they could get their hands on real products-for-avocados. We sold out of everything by the end of the 4th quarter, proving our point that avocado-obsession is riper than ever. |
| Editing Company: |
Cartel |
| VFX Company: |
Flare Chicago |
| Music Company: |
Flare Chicago |
| Post Production Company: |
Nice Shoes |
| Casting: |
Mariellen Golfis, Energy BBDO |
| URL Link (optional): |
https://www.youtube.com/watch?v=W4QYhAAKja8 |
| Other Credits: |
Strategy Director: Shannon Smiley, Energy BBDO and Jemilly Castro, Energy BBDO |
| Other Credits: |
Project Managers: Blue Smith, Energy BBDO and Jake McGowan, Energy BBDO |
| Other Credits: |
Head of Integrated Production: John Pratt, Energy BBDO |
| Other Credits: |
Executive Director of Music: Daniel Kuypers, Energy BBDO |
| Other Credits: |
Director of Integrated Business Affairs: Frank Tavalino, Energy BBDO |
| Other Credits: |
Business Manager: Katie Rogulich, Energy BBDO |
| Other Credits: |
Media Agency: Havas Media |
| Other Credits: |
Digital Agency: Richards/Lerma-Dallas |
| Other Credits: |
Digital Media Agency: RO2 |
| Other Credits: |
PR Agency: Padilla |
JPG
MOV
1m:00s
