11: BRAND PURPOSE (Brand Activism)

MP4 2m:00s

"The Ocean: Future Masterpieces" Exhibition - Sendai Umino-Mori Aquarium
Sendai Umino-Mori Aquarium



Title of Entry: "The Ocean: Future Masterpieces" Exhibition
Brand: Sendai Umino-Mori Aquarium
Product/Service: Sendai Umino-Mori Aquarium
Entrant Company: Dentsu Digital Inc.
Creative Agency: Dentsu Digital Inc.
Chief Creative Officer: Susumu Namikawa, Hiroki Nakamura
Creative Director: Kenji Ozaki, Fumi Annoura, Kazuya Kishimoto
Art Director: Fumi Annoura
Copywriter: Takuma Kawada, Naruki Higashi
Sector: N/A
Producer: Ryota Kotoge
Date of Release: 2019-07-12
Notes: Plastic pollution in our oceans is a global problem. Sendai Umino-Mori Aquarium, an aquarium with the theme of symbiosis with nature, holds a special exhibition “The Ocean: Future Masterpieces” to appeal to public opinion the seriousness of this problem from Sendai bordering the Pacific Ocean. So we first selected seven of the most famous painting in the world depicting the beauty of the ocean. Then we used simulation to estimate the volume of plastic waste in our oceans in the year 2050. Finally, we had an AI study the seven works – as well as the simulation’s results – and recreate every painting as if produced in the year 2050. Then, we displayed the works at the Sendai Umino-Mori Aquarium. The exhibition has been featured in many media, and about 30,000 people visited in 10 days. Inspired by the project, Christian Lassen, one of the original works’ artists, exhibited this painting at his own exhibition, keeping the project in the public’s consciousness even after the exhibition ended.
URL Link (optional): https://prtimes.jp/main/html/rd/p/000000322.000011571.html
Other Credits: Kenji Ozaki, Kaisei Soma, Kazuya Kishimoto, Strategic Planner
Other Credits: Kazuya Kishimoto, Ryuichi Ishikawa, Shinichiro Suzuki, Programmer
Other Credits: Kodai Kuroha, Masakatsu Ito, Makoto Wada, Yu Matsumoto, Designer
Other Credits: VONS PICTURES, INC.: Daisuke Isozaki, Teppei Nezu, Tae Yoshioka, Mutsumi Yokoyama
Other Credits: Yoshiyuki Dobashi, Film Producer, PICT INC.
Other Credits: Tabito Furusawa, Film Director, PICT INC.
Other Credits: Toshiya Maeda, Film Editor
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