6: SOUND (Radio campaign (2-6 commercials))
JPEG
MP3
30s
MP3
30s
MP3
30s
MP3
30s
Fix the World (radio) - Snickers
Snickers
Bronze
| Title of Entry: | Fix the World (radio) |
|---|---|
| Brand: | Snickers |
| Product/Service: | Snickers |
| Client: | Mars Chocolate North America |
| Entrant Company: | BBDO New York |
| Creative Agency: | BBDO New York/ AMV BBDO |
| Duration of Entry: | :30 |
| Title of Piece: | Cryptocurrency |
| Title of Piece: | Barcelona |
| Title of Piece: | Scissors |
| Title of Piece: | Interruption |
| Sector: | CONFECTIONERY & SNACKS |
| Creative Director: | Peter Kain/ Gianfranco Arena (Executive Creative Directors), Scott Mahoney/ Dan Oliva/ Charlotte Adorjan/ Matt Swinburne |
| Copywriter: | Diccon Driver/ Larissa Magera |
| Chief Creative Officer: | David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY), Alex Grieve (AMV BBDO) |
| Date of Release: | 2020-02-13 |
| Account Executive: | Kirsten Flanik/ Susannah Keller/ Julien Lemoine/ Lisa Piliguian/ Tani Corbacho/ Elizabeth O'Connor/ Jacob Plastina/ Richard Moloney/ Luke Slater/ Phillipa Field (account Team) |
| Notes: | For the 10th anniversary of SNICKERS’ “You’re Not You When You’re Hungry,” we went beyond satisfying hungry individuals to fixing a world that’s out-of-sorts. We revealed our plan to fix the world during the Super Bowl, when we dug a giant hole and fed the world a giant SNICKERS. The spot featured an original song highlighting the out-of-sortsness our SNICKERS hole hoped to fix. After the game, we used this song in a series of digital and terrestrial radio ads to take credit for anything good happening in the world, from the correct pronunciation of “Barcelona” to easier-to-open scissors packaging. |
| Account Manager: | Crystal Rix/ Annemarie Norris/ Christina Stoddard/ Brian Brydon/ Nicola Willison (Planning Team) |
| Sound Engineer: | Christopher Keyes |
| Music Company: | We Are Walker |
| Art Director: | Alan Wilson/ Morgan Hoff |
| Other Credits: | Director of Integrated Production: David Rolfe, Group Executive Producer: Amy Wertheimer, Sarah Knowlton (Producer), Chris Cassar (Radio Producer), Julia Millison/ Melissa Chester (Music Producer) |
| Other Credits: | Heard City - Mix |
| Other Credits: | Keith Reynaud - Sound Mixer |
| Other Credits: | Sticky Audio Labs - Radio Production |
| Other Credits: | Sara Matarazzo (Senior Executive Producer), Abbey Hendrix (Executive Producer), Julianne Wilson (Producer) |
| Other Credits: | Dave Riviera- Audio Engineer |
