6: SOUND (Radio campaign (2-6 commercials))

Fix the World (radio) - Snickers - Snickers JPEG
Fix the World (radio) - Snickers - Snickers MP3 30s
Fix the World (radio) - Snickers - Snickers MP3 30s
Fix the World (radio) - Snickers - Snickers MP3 30s
Fix the World (radio) - Snickers - Snickers MP3 30s

Fix the World (radio) - Snickers

Fix the World (radio) - Snickers - Snickers


Title of Entry: Fix the World (radio)
Brand: Snickers
Product/Service: Snickers
Client: Mars Chocolate North America
Entrant Company: BBDO New York
Creative Agency: BBDO New York/ AMV BBDO
Duration of Entry: :30
Title of Piece: Cryptocurrency
Title of Piece: Barcelona
Title of Piece: Scissors
Title of Piece: Interruption
Creative Director: Peter Kain/ Gianfranco Arena (Executive Creative Directors), Scott Mahoney/ Dan Oliva/ Charlotte Adorjan/ Matt Swinburne
Copywriter: Diccon Driver/ Larissa Magera
Chief Creative Officer: David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY), Alex Grieve (AMV BBDO)
Date of Release: 2020-02-13
Account Executive: Kirsten Flanik/ Susannah Keller/ Julien Lemoine/ Lisa Piliguian/ Tani Corbacho/ Elizabeth O'Connor/ Jacob Plastina/ Richard Moloney/ Luke Slater/ Phillipa Field (account Team)
Notes: For the 10th anniversary of SNICKERS’ “You’re Not You When You’re Hungry,” we went beyond satisfying hungry individuals to fixing a world that’s out-of-sorts.

We revealed our plan to fix the world during the Super Bowl, when we dug a giant hole and fed the world a giant SNICKERS. The spot featured an original song highlighting the out-of-sortsness our SNICKERS hole hoped to fix.

After the game, we used this song in a series of digital and terrestrial radio ads to take credit for anything good happening in the world, from the correct pronunciation of “Barcelona” to easier-to-open scissors packaging.
Account Manager: Crystal Rix/ Annemarie Norris/ Christina Stoddard/ Brian Brydon/ Nicola Willison (Planning Team)
Sound Engineer: Christopher Keyes
Music Company: We Are Walker
Art Director: Alan Wilson/ Morgan Hoff
Other Credits: Director of Integrated Production: David Rolfe, Group Executive Producer: Amy Wertheimer, Sarah Knowlton (Producer), Chris Cassar (Radio Producer), Julia Millison/ Melissa Chester (Music Producer)
Other Credits: Heard City - Mix
Other Credits: Keith Reynaud - Sound Mixer
Other Credits: Sticky Audio Labs - Radio Production
Other Credits: Sara Matarazzo (Senior Executive Producer), Abbey Hendrix (Executive Producer), Julianne Wilson (Producer)
Other Credits: Dave Riviera- Audio Engineer
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