5: SOCIAL (Real Time Advertising)
BMW Bottle Cap Challenge - BMW International
|Title of Entry:||BMW Bottle Cap Challenge|
|Entrant Company:||Territory Webguerillas GmbH|
|Creative Agency:||Territory Webguerillas GmbH|
|Date of Release:||2019-07-04|
|Chief Creative Officer:||Marlies Bayha|
|Notes:||We took up the #BottleCapChallenge in a raging speed. Jason Statham didn't fool the BMW Driving Experience instructors, and so it went on quickly: on the race track. The result was a video that perfectly fits the brand, target group and channel with a precisely fitting, authentic implementation. The perfect social fit, so to speak. Former BMW works driver Claudia Hürtgen changes traditional gender roles at the wheel and demonstrates her special driving skills.
With the M4 Coupé, BMW proves that they are the Jason Statthat of the car community. The first car brand to interpret the famous turnaround kick in its own way... with success. The video beats all previous Best Performers in reach and commitment: 1.9 million video views, 3.6 million reach - with 279,000 likes and 80,000 redirects, the video catapulted itself to the top of the all-time best-performing videos on Instagram.
|Account Executive:||Ares Georgoulas, Ina Fölster|
|Digital Producer:||Benjamin Roth|
|Digital Strategist:||Thomas Gigold; Julian Stiller|
|Other Credits:||Editor - Jan Philipp Hochstetter|