18: CRAFT (Outstanding Copywriting (print))

The Elephant - Publication - The Hindu - English Newspaper - The Hindu JPG

The Elephant - The Hindu
Publication - The Hindu - English Newspaper

The Elephant - The Hindu - Publication - The Hindu - English Newspaper


Title of Entry: The Elephant
Brand: The Hindu
Product/Service: Publication - The Hindu - English Newspaper
Client: The Hindu Group
Entrant Company: The Hindu Group
Creative Agency: Ogilvy, Bangalore
Craft Leader(s): Nikhil Narayanan
Role: Copywriter
Creative Director: Sharat Kuttikat
Art Director: Vidyanath PA
Copywriter: Nikhil Narayanan
Chief Creative Officer: Mahesh Gharat
Sector: MEDIA TV
Account Executive: Shreyas Upadhyay
Account Manager: Mahesh Menon
Date of Release: 2020-06-05
Notes: The Hindu is one of the most respected English Dailies in India due to its fearless brand of journalism, strong legacy and the benchmark it has set with the language. The Hindu has never shied away from voicing its opinion across topics those are politically and socially sensitive.

A week before World Environment Day, in the Southern part of India, a wild elephant was killed with a fruit laced with explosives. It shook the nation. The Hindu wanted a hard-hitting message delivered to its readers on the indifference and cruelty towards animals handed out by the humans. This ad was the result.

Other Credits: Sonal Dabral
Other Credits: Kiran Anthony
Other Credits: Kainaz Karmakar
Other Credits: Harshad Rajadhyaksha
Other Credits: Sukesh Nayak
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