4: AMBIENT AND EXPERIENTIAL (Experiential)
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MP4
2m:08s
Second Chances - Donate Life California
Organ Donation
Gold
Title of Entry: | Second Chances |
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Brand: | Donate Life California |
Product/Service: | Organ Donation |
Client: | Donate Life California |
Entrant Company: | Casanova McCann |
Creative Agency: | Casanova McCann, McCann NY, McCann Canada |
Creative Director: | Fernando Poblete |
Art Director: | Roman Gonzales |
Copywriter: | Christian Mondragon - Kristen Scharf |
Chief Creative Officer: | Eric Silver / Elias Weinstock |
Sector: | PUBLIC & SOCIAL |
Account Executive: | Anthony Chavez |
Date of Release: | 2019-04-01 |
Notes: | Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity. |
Other Credits: | President & CEO - Casanova McCann : Ingrid Otero-Smart |
Other Credits: | Executive Creative Directors: Nir Refuah / Josh Stein / Marco Muñoz |
Other Credits: | PR Executives: Jeremy Miller / Rahel Rasu |
Other Credits: | Associate Creative Director: Francisco Rojas |
Other Credits: | Executive Agency Producers: Dave Herman / Jaqueline bellmore |
Other Credits: | Head of Production: Nathy Aviram |
Other Credits: | Digital Operations Director: Jonathan Lackey, Eric Wang |
Other Credits: | Director of Broadcast Production: Humberto Rodriguez |
Other Credits: | Producer: Flor Castañeda, Caitlyn Thompson, Ann Davis, Danielle Kehoe |