18: CRAFT (Humour (any media))


HORNBACH "Smell of Spring" - HORNBACH



Title of Entry: HORNBACH "Smell of Spring"
Product/Service: HORNBACH DIY Store
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin
Craft Leader(s): Guido Heffels
Role: Chief Creative Officer
Chief Creative Officer: Guido Heffels, Matthias Storath
Creative Director: Guido Heffels, Marlon Fischer, Felix Pfannmüller
Art Director: Stefan Wittemann, Josefine Naß
Copywriter: Michael Morgenbesser, Sandra Wulkow
Account Executive: Tim Holtkötter, Philippe Brandt
Sector: RETAIL
Account Manager: Franziska Lequen, Claudia Mauthner, Lisa Grafe
Production Company: ANORAK Film
Producer: Catherine Baikousis, Felix Knabel
Date of Release: 2019-10-02
Director: Sam Hibbard
Notes: Our society has forgotten how the real world smells. Smog, exhaust gases and foul air are disturbing nature’s flavors. While perfumes, deodorants and soaps cover the stench with artificiality. But salvation awaits: European DIY store chain HORNBACH showed the exceptional smell of working on a spring project. The odor of flowers, the aroma of wood, the scent of untouched soil. All captured in the shirts and underpants of DIYers, that are collected by scientists and sold in vacuum packets in the streets of a dystopian city. A clearly absurd and exaggerated story that disrupts the market. With a serious message: Your project lets you rediscover the smell of the real world. This is HORNBACH’s “Smell of Spring”.
Editor: Ben Campbell (Cut + Run)
Sound Studio: LOFT Studios Berlin GmbH
VFX Company: Spellworks
Music Company: BLUTdruck
Casting: Richard Knowles (Catch Casting)
Other Credits: Art Buying: Carola Storto, Julia Wenzel
Other Credits: Social Media Manager: Heiko Ritt
Other Credits: Agency Producer: Kerstin Heffels
Other Credits: Post Production Company: Slaughterhouse Berlin
Other Credits: Post Production: Christian Wegehenkel, Eva Klaiber
Other Credits: Cinematographer / Camera: Jeremy Rouse
Other Credits: Service Production Company: FINCH, Auckland
Other Credits: Sound Producer: Cerstin Cassidy
Other Credits: Sound Design: David Arnold
Other Credits: Composer: Philipp Kacza, Timo Blunck, Michael Robb, Robert Hosp
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