5: SOCIAL (Short-form social video 10 secs+)

No Matter What - Foot Locker - Foot Locker JPG
No Matter What - Foot Locker - Foot Locker MP4 1m:30s
No Matter What - Foot Locker - Foot Locker MP4 1m:55s

No Matter What - Foot Locker
Foot Locker

No Matter What - Foot Locker - Foot Locker


Title of Entry: No Matter What
Brand: Foot Locker
Product/Service: Foot Locker
Client: Foot Locker
Entrant Company: BBDO New York
Creative Agency: BBDO New York
Judging URL: https://www.instagram.com/p/B5I_8VXBrDo/
Sector: RETAIL
Chief Creative Officer: David Lubars (BBDO Worldwide)/ Greg Hahn (BBDO New York)
Account Executive: Janelle Van Wonderen/ Raymond Dorcely Jr/ Jackie Silver (Account Team)
Account Manager: Zach Kula (Planning Director)
Creative Director: Danilo Boer/ Marcos Kotlhar (Executive Creative Directors)
Date of Release: 2019-11-21
Notes: Every year sneaker retailer, Foot Locker, holds a weeklong celebration of sneaker culture called The Week of Greatness. For a sneakerhead, it's a can't-miss opportunity to get their hands on some of the year's most exclusive sneaker releases. Sneakerheads are known for their unwavering dedication to sneaker culture. Whether it's pouring rain, endless lines or refreshing websites at 3AM, they'll do almost anything to get the drop. So for this year's Week of Greatness campaign, we wanted to celebrate their loyalty by showing how far they'd go to get the drop. So we asked ourselves, what if The Week of Greatness happened during the worst week on earth, : a week when aliens invade, zombies roam the streets, and meteors rain down from above? Would sneakerheads still get the drop? This campaign was our answer.

We created a spot reminiscent of Hollywood disaster films that humorously played up sneakerheads dedication to get the drop. As aliens attacked, meteors rained and zombies roamed the streets, sneakerheads did whatever they had to do to get to Foot Locker.
Production Company: Reset Content
Art Director: Bryan Stokely (Associate Creative Director), Ellen O'Donnell
Copywriter: Martins Zelcs (Associate Creative Director), James Henderson
Other Credits: David Rolfe (Head of Integrated Production)/ Anthony Curti (Executive Producer), Corie Rosenblatt (Producer), Julia Millison (Music Producer)
Other Credits: Director: Markus Walter Director of Photography: Jeff Cronenweth Managing Director: Dave Morrison Executive Producer: Deannie O’Neil Executive Producer: Jen Beitler Head of Production: JP Colombo Producer: Veronica Madrigal
Other Credits: Editorial: MackCut Editorial Editor: Gavin Cutler Asst Editor: Nellie Phillips Executive Producer: Gina Pagano
Other Credits: Visual Effects: Blacksmith VFX Supervisor: Tom Bussell VFX Supervisor: Daniel Morris Blacksmith Color: Mikey Pehanich Executive Producer: Charlotte Arnold Senior Producer: Bindy St. Leger
Other Credits: 2D Compositors: Robert Bruce, Yebin Ahn, Selim Yang 3D Generalists: Olivier Varteressian, Tuna Unalan, Vitaliy Burov FX Artists: Rick Walia, Hassan Taimur Matte Painter: Kristin Johnson
Other Credits: Sound Design: Trinitite Sound Designer: Brian Emrich
Other Credits: Sound Engineer: MackCut, Engineer and Sound Design : Sam Shaffer
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