19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)
JPG
MP4
1m:42s
Volvo Lifesaver - Volvo Car Nederland
Automotive
Silver
| Title of Entry: | Volvo Lifesaver |
|---|---|
| Brand: | Volvo Car Nederland |
| Product/Service: | Automotive |
| Client: | Volvo Car Nederland |
| Entrant Company: | Grey - Ogilvy Social.Lab Amsterdam |
| Creative Agency: | Grey - Ogilvy Social.Lab Amsterdam |
| Chief Creative Officer: | Michael Jansen, Tolga Büyükdoganay |
| Account Executive: | Simone de Haan |
| Creative Director: | Gijs Sluijters, Joris Tol |
| Sector: | N/A |
| Art Director: | Rens Quirijnen, Stephan Gonnissen |
| Date of Release: | 2019-11-12 |
| Notes: | We found out that in the Netherlands, 17.000 people annually suffer from cardiac arrest. The first 6 minutes are crucial for survival. But ambulances take on average 9 minutes to reach victims. And there aren’t enough AED’s around to compensate, especially not in rural areas. Volvo means safety; with so many Volvo’s on the road, we could make a difference by connecting drivers to victims. Idea We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation. Execution Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25 people, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines. |
| Other Credits: | Designer: Paul Duijser |
| Other Credits: | Account Director: Esther de Kok, Carla Senf |
| Other Credits: | Strategy: Joost van Liemt |
| Other Credits: | Producer: Danielle Guirguis |
| Other Credits: | Production Company: Smarthouse Films |
| Other Credits: | Director: Roel Boorsma |
| Other Credits: | D.O.P.: Marc de Meijer |
| Other Credits: | Editor: Will Judge |
| Other Credits: | Account Director Public Relations: Ann Maes, PR Manager: Fleur Ondersteijn, Maxime van Heumen |
| Other Credits: | Responsible at client: Joyce Schellevis, Reinier Bonebakker, Tanja Stomp |
