18: CRAFT
(Outstanding Art Direction (billboards/poster))
Cultural Heirs "Voice of the Wall" - Voice of the Wall
Voice of the Wall
Gold
Title of Entry:
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Cultural Heirs "Voice of the Wall" |
Brand:
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Voice of the Wall |
Product/Service:
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Voice of the Wall |
Client:
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Cultural Heirs |
Entrant Company:
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HEIMAT, Berlin |
Creative Agency:
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HEIMAT, Berlin |
Judging URL:
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https://voiceofthewall.de/ |
Craft Leader(s):
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Ursel Barwinski |
Creative Director: |
Felix Steiner, Nicolas Blättry, Tom Hauser |
Art Director: |
Ursel Barwinski, Marco Russo, Adriana Liotta, Valerio Amaro |
Copywriter: |
Matthias Storath, Isabell Niederwestberg, Levon Karapetyan, Chris Garbutt |
Chief Creative Officer: |
Matthias Storath, Guido Heffels |
Sector: |
45054 |
Account Manager: |
Nina Waiser |
Date of Release: |
2019-11-09 |
Photographer: |
Ursel Barwinski |
Notes: |
2019. The day of the fall of the Berlin Wall marks the 30th anniversary. Although several decades have passed: Walls of all kinds threaten our society. Walls between states, religions, and even opinions.
This is why our thinking and freedom worldwide is endangered.
„Die Kulturellen Erben e.V.“ are a Berlin institution whose mission is to promote multicultural exchange. On the occasion of the 30th anniversary of the fall of the Berlin wall, they sent a message to the leaders of the world, answering the following question: “What would the Berlin Wall say today?”
A font was developed from original graffiti letters from the Berlin Wall, which made it possible for the wall to have its say 30 years after it fell. The result: an urgent appeal for freedom. For a world without walls – not even in your mind.
The campaign includes a film, an online tool, its own Instagram channel, a Twitter account, posters and its own font for download.
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URL Link (optional): |
https://voiceofthewall.de/ |
Other Credits: |
PR Company: Achtung! GmbH |
Other Credits: |
PR: Jessica Hartley |
Other Credits: |
Sound Production Company: Mokoh Music GmbH, Stephan Moritz |