3: PRINT, OOH (Print campaign (2-6 executions))
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Tan Tickets - Sun Holidays
Sun Holidays Tours
Shortlist
| Title of Entry: | Tan Tickets |
|---|---|
| Brand: | Sun Holidays |
| Product/Service: | Sun Holidays Tours |
| Client: | Sun Holidays |
| Entrant Company: | TBWA\RAAD |
| Creative Agency: | TBWA\RAAD |
| Title of Piece: | Brazil - Norway |
| Title of Piece: | Poland - Tanzania |
| Title of Piece: | Switzerland - Sri Lanka |
| Title of Piece: | Vietnam - Hungary |
| Chief Creative Officer: | Walid Kanaan |
| Sector: | TRAVEL |
| Date of Release: | 2019-12-23 |
| Notes: | Tanning is a topic that comes up in conversation often. In fact, it’s also a political/socio-economic topic in the region, because being darker is seen as sexy in; e.g.: Europe, but the opposite is true in SE and E Asia. The visual is also arresting in the Middle East, because bare skin is seldom used in advertising, due to the restrictions imposed by most Arab governments. This adds to the print’s stopping power. The visual was chosen because of its relatability to the masses, its simplicity in communicating the benefit of travel in general as well as the regional complexities related to showing bikini-clad women. |
| Other Credits: | Executive Creative Director: Bruno Bomediano |
| Other Credits: | Head of Art: Claudio Campisto |
| Other Credits: | Head of Copy: Simon Raîaghello |
| Other Credits: | General Manager: Joe Lahham |
| Other Credits: | Communications Director: Romy Abdelnour |
