18: CRAFT
(Outstanding Art Direction (billboards/poster))
Space to Create - Foundry 852
Real Estate
Shortlist
|
Title of Entry:
|
Space to Create |
|
Brand:
|
Foundry 852 |
|
Product/Service:
|
Real Estate |
|
Client:
|
WPP |
|
Entrant Company:
|
Ogilvy Hong Kong |
|
Creative Agency:
|
Ogilvy Hong Kong |
|
Craft Leader(s):
|
Michele Salati |
|
Role:
|
Creative Director |
| Creative Director: |
Michele Saalati |
| Art Director: |
Michele Salati |
| Designer: |
Daniel Brokstad, Edu Torres, Mark Bohle, Gianluca Crudele, Fabian Fohrer, Nam Huynh, Raffael Kormann, Charlene Man. |
| Chief Creative Officer: |
Reed Collins |
| Sector: |
N/A |
| Date of Release: |
2020-02-12 |
| Notes: |
To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space to Create' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time. |
| Other Credits: |
Sound deisgner: Yiannis Loukos |
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