Made in Fukushima. A book made out of rice straw grown on decontaminated farmland. - METER Group
METER Enviroment

Silver

Title of Entry:	Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
Brand:	METER Group
Product/Service:	METER Enviroment
Client:	METER Group
Entrant Company:	SERVICEPLAN GERMANY
Creative Agency:	SERVICEPLAN GERMANY
Craft Leader(s):	Franz Röppischer, Lorenz Langgartner
Role:	Creative Directors
Creative Director:	Franz Röppischer, Lorenz Langgartner
Art Director:	Eduardo Alvarez
Copywriter:	Carolina Soto
Sector:	PUBLIC & SOCIAL
Date of Release:	2019-03-15
Photographer:	Nick Frank
Notes:	After the 2011 Fukushima nuclear disaster, over 25,000 hectares of farmland were contaminated. Environmental technology specialists from METER together with Dr. Masaru Mizoguchi from The University of Tokyo and the NPO Fukushima Saisei, developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again. However, people would not to buy the rice, because they failed to understand the scientific data behind the method. Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand the decontamination, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization. More than two years in the making, Made in Fukushima was published in 2019 as a first edition of 1000 copies. Books were sent to decision makers in the environment and food industries. From this and PR, many conversations and millions of contacts were created. Communities and businesses in Fukushima are regaining strength: More and more people are moving back, and the price of Fukushima rice is on the rise. The sustainable decontamination method is being used by more farmers and organizations in Fukushima and beyond.
URL Link (optional):	https://www.madeinfukushima.com/
Other Credits:	Alex Schill, Global Chief Creative Officer
Other Credits:	Saurabh Kakade, Creative
Other Credits:	Robert Kaminski, Head of Print Production
Other Credits:	Dr. Colin Campbell, Christian Hertel, Scott Campbell, Kirsten Ralph, Julia Mumford, Kersten Campbell, METER Group
Other Credits:	Dr. Masaru Mizoguchi, Yoichi Tao, The University of Tokyo / Fukushima Saisei (Idea Creation)
Other Credits:	Dr. Masaru Mizoguchi, Yoichi Tao, The University of Tokyo / Fukushima Saisei (Idea Creation)
Other Credits:	Dr. Masaru Mizoguchi, Yoichi Tao, The University of Tokyo / Fukushima Saisei (Idea Creation)
Other Credits:	Yuta Matthew Kato, SAS ­ Shoot in Japan (Film Production)
Other Credits:	Quentin Lichtblau, Writer
Other Credits:	Rumi Tominaga, Ivan Kovac, Freelance Producer / Cinematographer