18: CRAFT
(Craft Campaign (any media))
HackYourFuture - Behind The Source - HackYourFuture
A coding school for refugees
Shortlist
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Title of Entry:
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HackYourFuture - Behind The Source |
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Brand:
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HackYourFuture |
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Product/Service:
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A coding school for refugees |
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Client:
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HackYourFuture |
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Entrant Company:
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72andSunny Amsterdam |
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Creative Agency:
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72andSunny Amsterdam |
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Duration of Entry:
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02:00 |
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Judging URL:
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https://www.youtube.com/watch?v=1Zle5TtLrP4&feature=youtu.be |
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Live site URL:
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https://www.hackyourfuture.net/bts2020/?gclid=EAIaIQobChMIspGbj-fC6gIVmMx3Ch1_iAPHEAAYASAAEgJXN_D_BwE |
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Craft Leader(s):
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Laura Visco |
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Role:
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Deputy Executive Creative Director |
| Chief Creative Officer: |
Carlo Cavallone |
| Creative Director: |
Laura Visco |
| Art Director: |
Guillaume Roukhomovsky & Christian Bauer |
| Copywriter: |
KC Hong |
| Sector: |
PUBLIC & SOCIAL |
| Production Company: |
Hecho Studios |
| Producer: |
Julie Bourges |
| Date of Release: |
2020-02-10 |
| Notes: |
Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. HackYourFuture, a non-profit coding school for refugees, helps them to become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. The ‘Behind the Source’ campaign by HackYourFuture aims to reframe the conversation around refugees, and tackles the many stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work. All people have to do is go on these websites click ‘View Source’ to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees. 24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120. |
| Sound Studio: |
Stainless Sound |
| Sound Engineer: |
Nick Smith |
| Other Credits: |
Managing Director: Lauren Portelli |
| Other Credits: |
Senior Communications Strategist: Chad Muratev |
| Other Credits: |
Business Development / Brand Coordinator: Katie Longson |
| Other Credits: |
Director of Production: Stephanie Oakley |
| Other Credits: |
Business Affairs Manager: Julie Katsoula |
| Other Credits: |
Music Creative: Leonidas Diamantis |
| Other Credits: |
Designer: Matt Purcell |
| Other Credits: |
Senior Strategist: Felipe Souza |
| Other Credits: |
Partnership Manager: Federico Fusco |
| Other Credits: |
Managing Director HackYourFure: Wouter Kleijn |
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