20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)
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Life Chant - Public Health Department
Shortlist
| Title of Entry: | Life Chant |
|---|---|
| Brand: | Public Health Department |
| Client: | Colombo Municipal Council |
| Entrant Company: | Triad |
| Creative Agency: | Triad |
| Duration of Entry: | 2min |
| Chief Creative Officer: | Varuni Fernando |
| Account Manager: | Sajith Adikari |
| Creative Director: | Shehan Samarasinha |
| Media Strategist: | Shehan Samarasinha |
| Sector: | PUBLIC & SOCIAL |
| Art Director: | Zeeshan Saligh |
| Copywriter: | Shehan Samarasinha |
| Date of Release: | 2019-04-06 |
| Notes: | In sri lanka’s largest city colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. For slum dwellers nothing comes above religion. Even in the most poverty stricken areas religious temples and shrines are present and are visited daily for prayer. So we turned to Religion to educate people on mosquito breeding. Working with monks from temples around the vicinity, we created ‘life chant’. Written, recorded and recited by monks life chant educates slum dwellers on mosquito breeding. The chant aired through loudspeakers in these shrines, early in the morning and late in the evening, the very time the dengue mosquito is most active and the time people engage in religious observances. It also aired on radio the only other medium which is widely accessible for slum dwellers. Monks from nearby temples even visited the slums and educated slum dwellers on dengue mosquito breeding spots. |
| Other Credits: | Executive Creative Advisor - Ruchi Sharma |
| Other Credits: | Ideator - Shehan Samarasinha |
