9: INTEGRATED (Integrated)
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MP4
2m:13s
addresspollution.org - Central Office for Public Interest
Central Office for Public Interest
Gold
Title of Entry: | addresspollution.org |
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Brand: | Central Office for Public Interest |
Product/Service: | Central Office for Public Interest |
Client: | Central Office for Public Interest |
Entrant Company: | AMVBBDO |
Creative Agency: | AMVBBDO |
Judging URL: | https://addresspollution.org/ |
Chief Creative Officer: | Alex Grieve |
Account Manager: | Rachel Dymond |
Creative Director: | Toby Allen/Jim Hilson |
Sector: | PUBLIC & SOCIAL |
Art Director: | Scott Kelly/Ben Polkinghorne |
Copywriter: | Ben Polkinghorne/Scott Kelly |
Date of Release: | 2019-09-01 |
Notes: | 10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. How could we get Londoners to see the problem, and care enough to do something about it? We made Londoners care by linking air pollution to something they do care about – property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry. |
Other Credits: | Mario Kerkstra, Designer & Typographer |