Life’s Best Moments - The Shizuoka Shimbun and Shizuoka Broadcasting System
Local Media

Shortlist

Title of Entry:	Life’s Best Moments
Brand:	The Shizuoka Shimbun and Shizuoka Broadcasting System
Product/Service:	Local Media
Client:	The Shizuoka Shimbun and Shizuoka Broadcasting System
Entrant Company:	DENTSU INC.
Creative Agency:	DENTSU INC.
Duration of Entry:	01:30
Creative Director:	Yoshimitsu Sawamoto
Art Director:	Arata Kubota
Copywriter:	Hirokazu Ueda
Account Executive:	Satoshi Takasugi, Akito Inokuchi
Sector:	MEDIA TV
Production Company:	Spoon inc.
Producer:	Agency Producer: Arimitsu Takafumi / Producer: Naoto Tanaka / Producer: Yasushi Okuwa
Date of Release:	2020-05-16
Director:	Wataru Sato
DOP:	Tomohito Tanaka
Notes:	This ad features a middle aged man, who has always been satisfied with his life at a certain level. He never made a challenge throughout his life. But when the death actually approaches towards him, he comes to realise that he needs to change. In general, we don’t normally pay much attention to when our lives end, and steps we lead till the end. By evoking that image, we deliver the message “Surpass yourself” to the viewers. Shizuoka is often referred to as the "Japanese average." It never gets too hot but never too cold. Population composition, average income, budget on food, education, and entertainment...all in average. Therefore, Shizuoka tends to be labelled as the prefecture without character, and the people of Shizuoka tend to openly admit this fact without hesitation. Shizuoka Shimbun (newspaper) SBS has been sending the message "Surpass Yourself" to the local.
Editor:	Wataru Ichikawa, Tomohiko Kaminogo
Casting:	Mizuki Horiuchi
Other Credits:	Planner: Yoshimitsu Sawamoto
Other Credits:	Production Manager: Hanae Tomura / Production Manager: Kazusa Saikai
Other Credits:	Gaffer: Ken Negishi
Other Credits:	Production Designer: Hanako Noda
Other Credits:	Stylist: Chika Yokote / Hair & Makeup artist: Saori Hattori
Other Credits:	Colorist: Yoichi Ishikawa
Other Credits:	Sound Producer: Hiroyuki Kawazoe
Other Credits:	Actor: Yoshiyuki Morishita / Actor: So Yamanaka
Other Credits:	Post Producer: Nao Kaneko
Other Credits:	CG: Naofumi Mishina