1: MOVING IMAGE
(TV or Cinema Commercial 31- 60 seconds)
Something to Share - Jacobs Douwe Egberts
Coffee brand
Shortlist
|
Title of Entry:
|
Something to Share |
|
Brand:
|
Jacobs Douwe Egberts |
|
Product/Service:
|
Coffee brand |
|
Client:
|
Douwe Egberts |
|
Entrant Company:
|
BBDO Belgium |
|
Creative Agency:
|
BBDO Belgium |
|
Duration of Entry:
|
00:40 |
| Creative Director: |
Arnaud Pitz, Sebastien De Valck |
| Art Director: |
Loup Delpierre |
| Copywriter: |
Louise Cornet |
| Sector: |
NON-ALCOHOLIC DRINKS |
| Account Manager: |
Ward Braeckevelt |
| Production Company: |
Lovo |
| Producer: |
Bert Brulez, Cho Kuo, Hervé Closset, Renée Vermeire, Marlies Neudt |
| Date of Release: |
2020-01-13 |
| Director: |
Dr. Bowman |
| Notes: |
An advert that tells the story of Sarah, a young woman caught off guard by her father, at the wrong time. Aware of having interrupted something and hoping to preserve the bond between them, the father decides to send a message to his daughter suggesting they all have a coffee together. A way for him to get in touch using a tool that his daughter is familiar with. Will she have the courage to share her secret with him? Sometimes, it’s easier to find the courage to confide over a coffee. Douwe Egberts wants to encourage these sincere conversations through its communication. As a brand present in all Belgians homes, we had to invite dialogue on subjects as sensitive as homosexuality. A message widely relayed by the LGBTQ+ community around the world. In just a few days, the spot has been viewed more than 12.7 million times, has had more than 120K retweets and more than 523K likes on a single share. "Because we all have something to share." |
| Editing Company: |
Lovo |
| Sound Studio: |
Sonhouse |
| Music Company: |
Sonhouse |
| Other Credits: |
Clients: Vanessa Barba, Oriana Servais, Karen Van der Perre |
| Other Credits: |
Account Director : Lieve Raymaekers |
| Other Credits: |
Strategy: Wouter Van den Herrewegen |
| Other Credits: |
Post producers: Eva Segers, Leslie Verbist |
JPG
MP4
39s
