16: DIGITAL DESIGN
(User journey)
BACK2LIFE - Samsung
CSR
Gold
Title of Entry:
|
BACK2LIFE |
Brand:
|
Samsung |
Product/Service:
|
CSR |
Client:
|
Samsung |
Entrant Company:
|
Cheil Hong Kong |
Creative Agency:
|
Chil PengTai Beijing / Cheil Hong Kong |
Judging URL:
|
http://www.seeourfilm.com/back2life |
Sector: |
PUBLIC & SOCIAL |
Chief Creative Officer: |
Paul Chan |
Creative Director: |
May Yue |
Date of Release: |
2019-04-15 |
Designer: |
Ting Yu |
Production Company: |
BigFish |
Art Director: |
Kimmy Liu |
Copywriter: |
Paul Chan / Wilson Ang |
Other Credits: |
Executive Creative Director: Kimmy Liu |
Other Credits: |
Associate Creative Director: Qing Tian / Xue Li / Ning Yang / Moyang Liu |
Other Credits: |
Multimedia Designer: Yining Yin / Melody Zhang |
Other Credits: |
Platform Director: William An |
Other Credits: |
Account Director: Cherry Lan |
Other Credits: |
Group Creative Director: Wilson Ang |
Other Credits: |
Senior Art Director: Zhongjian An |