18: CRAFT (Outstanding Scriptwriting (film/video))

Lou - Online shopping - La Redoute JPG
Lou - Online shopping - La Redoute MP4 2m:54s

Lou - La Redoute
Online shopping

Lou - La Redoute - Online shopping


Title of Entry: Lou
Brand: La Redoute
Product/Service: Online shopping
Client: La Redoute
Entrant Company: Quad Stories / QUAD GROUP
Creative Agency: Fred & Farid
Duration of Entry: 02:54
Craft Leader(s): Seydi Bayrak
Role: Producer
Chief Creative Officer: Olivier Lefebvre
Art Director: Yann Rougeron
Copywriter: Yann Rougeron & Géraldine Nakache
Account Executive: Amélie Poisson, Marie Guillemot, Maylis Lasagesse, Mélanie Dufour
Account Manager: Séverine Autret, Olivia Abols, Grégoire Bazin
Production Company: Quad Stories / QUAD GROUP
Producer: Seydi Bayrak
Date of Release: 2020-05-20
Director: Géraldine Nakache
DOP: George Lechaptois
Notes: La Redoute, a historical French retailer founded in Roubaix more than 180 years ago, has always aspired to be close to women and their families, being there throughout the ups and downs of their lives. La Redoute and Fred & Farid Paris have worked together since 2013, redefining the brand’s mission and targets. In this new campaign, they wanted to emphasise the role the retailer has played in families’ lives, generation after generation, its presence and the solutions it provides in all sorts of situations, whatever life has in store. The campaign’s heroine is a 14-year-old girl called Lou. She lives at her mother’s one week and her father’s the next, but her routine is disrupted when her father’s girlfriend moves in. The film focuses on the humanity of the situation, with the retailer's contribution a plot-driver rather than attention-stealer. It was the director's first time directing a TV ad, accompanied by a production which true to its original purpose, was brought in at the writing stage to develop this project.
Editing Company: Fix Studio / QUAD GROUP
Editor: Dorian Rigal-Ansous
Sound Studio: Benzene
Music Company: Massive Music Amsterdam
Post Production Company: Fix Studio / QUAD GROUP
URL Link (optional): https://www.youtube.com/watch?v=U7XziILCYrc
Other Credits: TV Producer - Aurélien Mérigaud
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