1: MOVING IMAGE (TV or Cinema Commercial over 60 seconds)

Still My Little Girl - McDonald's - McDonald's JPG
Still My Little Girl - McDonald's - McDonald's MP4 4m:53s

Still My Little Girl - McDonald's

Still My Little Girl - McDonald's - McDonald's


Title of Entry: Still My Little Girl
Brand: McDonald's
Product/Service: McDonald's
Client: Prospect Hopitality Co., Ltd.
Entrant Company: Leo Burnett Taiwan
Creative Agency: Leo Burnett Taiwan
Duration of Entry: 04:53
Chief Creative Officer: Murphy Chou
Creative Director: Jin Yang
Art Director: Nana Tsai
Copywriter: Murphy Chou, Jin Yang, Chiahan Chen
Account Executive: Claire Tsai
Account Manager: Mika Chang
Production Company: Milk n Honey Films
Producer: Miller Kuo
Date of Release: 2019-05-05
Director: Maisy Choi
DOP: Jing-Pin Yu
Notes: Lately public discussion in Taiwan is often about new societal phenomena like single-parenthood and the challenges that come with it. We saw this as a great opportunity for McDonald's to join the conversation and show our inclusive values that our restaurants are a space for everyone to connect.
We choose a single-parent father story with a slightly sensitive topic of the first period. The video was placed on YouTube on May 5th, mother’s day to join a conversation about single-parent fathers also receiving praise on mother’s day. We developed this "Feel-good moments" theme to showcase the memorable moments of loved ones connecting over a good meal.
Editing Company: Mind Biz Post-Production
Editor: Pai-Mei ChangChien
Sound Engineer: Allen Shih
Post Production Company: Mind Biz Post-Production
Other Credits: Business Director: Ruby Shen
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