6: AMBIENT & EXPERIENTIAL
(08 COSMETICS & TOILETRIES)
Reskinning Queen Street West - Consonant Skincare
Consonant Skincare
Shortlist
Title of Entry:
|
Reskinning Queen Street West |
Brand:
|
Consonant Skincare |
Product/Service:
|
Consonant Skincare |
Client:
|
Consonant Skincare |
Entrant Company:
|
Zulu Alpha Kilo |
Creative Agency:
|
Zulu Alpha Kilo |
Chief Creative Officer: |
Zak Mroueh |
Creative Director: |
Gary Watson |
Art Director: |
Kevin Sato, Kyle Winsor, Manali Kulkarni |
Copywriter: |
Monika Leck, Ian Dunlop, Dylan Verwey |
Account Executive: |
Nadine Arsenault |
Account Manager: |
Lisa Sousa, Skye Gandy |
Date of Release: |
2018-06-19 |
Producer: |
Teresa Bayley |
Notes: |
With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto’s Queen Street West, we needed to earn the attention of shoppers in one of Canada’s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street’s textures to speak to the skincare needs Consonant’s products were designed to address. |
Other Credits: |
Design Director: Ryan Booth |
Other Credits: |
Designer: Jack Curtis |
Other Credits: |
Studio Artist: Ashleigh O’Brien, Greg Heptinstall |
Other Credits: |
Clients: William Baker, Kristina Breckon, Jynessa Marczuk |
Other Credits: |
Video Production: Kevin Corvetti & Molly Calkins |
Other Credits: |
Print Production: Seamliss Graphics & Marketing - Steve Cowan |
Other Credits: |
PR Company: Rock-it Promotions |
Other Credits: |
PR Team: Kelly MacDonald, Myriam Tardif |
Other Credits: |
Photographer: Shereen Mroueh |