14: CRAFT (08 Outstanding Typography (design))

EuroPride 2018 - Loud & Proud - Public Service - EuroPride JPG
EuroPride 2018 - Loud & Proud - Public Service - EuroPride JPG
EuroPride 2018 - Loud & Proud - Public Service - EuroPride JPG
EuroPride 2018 - Loud & Proud - Public Service - EuroPride JPG
EuroPride 2018 - Loud & Proud - Public Service - EuroPride JPG
EuroPride 2018 - Loud & Proud - Public Service - EuroPride JPG
EuroPride 2018 - Loud & Proud - Public Service - EuroPride MP4 2m:00s

EuroPride 2018 - Loud & Proud - EuroPride
Public Service

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EuroPride 2018 - Loud & Proud - EuroPride - Public Service

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Title of Entry: EuroPride 2018 - Loud & Proud
Brand: EuroPride
Product/Service: Public Service
Client: EuroPride
Entrant Company: Bold
Creative Agency: Bold (NoA)
Craft Leader(s): Bold
Creative Director: Bold (NoA)
Art Director: Bold (NoA)
Designer: Bold (NoA)
Copywriter: Bold (NoA)
Chief Creative Officer: Bold (NoA)
Account Executive: Bold (NoA)
Account Manager: Bold (NoA)
Date of Release: 2018-04-20
Illustrator: Bold (NoA)
Notes: The Pride movement is about being proud. Proud to be seen and to take up space. The original spirit of gay pride was political and had an activist character. It started as a riot. We wanted to keep that rebellious feeling by using simple, positive but strong typographic messages. The core of the identity is the tailor made typefont EP Sans that adapts and reacts to its surroundings: from ultra condensed to ultra extended – and that always fills the available space. It´s a variable font that changes depending on the format, interaction and display width. Made to be ugly-cute but at the same time strong and in-your-face, refusing to be silent. We used the rainbow flag as a layout system with the colours expanding and contracting to carry the typographic messages. The identity was seen before and during Pride on both static and moving signs, posters, advertisements and in social media.
Photographer: Bold (NoA)
URL Link (optional): http://www.boldscandinavia.com
Other Credits: Animator: Bold (NoA)
Other Credits: Strategist: Bold (NoA)
Other Credits: Typographer: Letters from Sweden / Stockholm
Other Credits: Executive Creative Director: Bold (NoA)