2: DIGITAL (20 PUBLIC & SOCIAL)

I am human - IGFM e.V. - IGFM e.V. JPG
I am human - IGFM e.V. - IGFM e.V. MOV 2m:07s

I am human - IGFM e.V.
IGFM e.V.

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I am human - IGFM e.V. - IGFM e.V.

Bronze

Title of Entry: I am human
Brand: IGFM e.V.
Product/Service: IGFM e.V.
Client: IGFM e.V.
Entrant Company: SERVICEPLAN GERMANY / PLAN.NET GERMANY
Creative Agency: SERVICEPLAN GERMANY / PLAN.NET GERMANY
Judging URL: https://www.i-am-human.de/en.html
Chief Creative Officer: Alexander Schill
Account Executive: Florian Trebus
Account Manager: Camilla von Meerheimb, Nadege Jaussi
Date of Release: 2019-03-14
Creative Director: Till Hohmann
Notes: People often act like they are living in a happy bubble. IGFM believes that it is our duty as humans to see the world around us and not look away from people in need of help. I AM HUMAN is a tool to raise awareness for human rights violations. By making a small change to a Captcha, we catch internet users off guard. Usually users prove that they are not a robot by selecting pictures of random objects. We ask to identify people in need of help and see the stories behind them – and hereby truly confirm their humanity.
Digital Producer: Philipp von Mauch, Helena Mertig
Art Director: Thomas Wiegand, Timo Cremer
Copywriter: Sebastian Meyer
Other Credits: Sandra Loibl, General Creative Manager
Other Credits: Florian Strauss, Managing Director
Other Credits: Maximilian Janda, Motion Designer
Other Credits: Bettina Herz, Art Trainee
Other Credits: Jonas Heitzer , Creative Coer
Other Credits: Alexander Menkö, Film Editor