13: SOCIAL
(04 Best use of Facebook)
Say it with Sky - Sky
Sky
Silver
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Title of Entry:
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Say it with Sky |
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Brand:
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Sky |
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Product/Service:
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Sky |
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Client:
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Sky Deutschland Fernsehen GmbH & Co. KG |
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Entrant Company:
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SERVICEPLAN GERMANY / PLAN.NET GERMANY |
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Creative Agency:
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SERVICEPLAN GERMANY / PLAN.NET GERMANY |
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Judging URL:
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http://sayitwithsky-jury.de/ |
| Chief Creative Officer: |
Alexander Schill |
| Account Manager: |
Lisa Roßmüller |
| Date of Release: |
2018-02-12 |
| Creative Director: |
Matthias Harbeck, Till Hohmann |
| Notes: |
Being in love is great. But saying it can be difficult.
For Valentine’s Day we created a website that generated personal love messages from Hollywood film snippets – and even made suggestions for more creative messages.
We developed an AI tool that extracted the dialogue from 845 romantic movies and matched them with the individual love message entered on the website.
This way, it edited romantic personal valentine’s clips together – with a special Sky Valentine’s offer.
Over 125,000 Valentine’s clips were shared and viewed across the world, increasing subscriptions by 165% – turning the day of love into big love for Sky.
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| Production Company: |
hmmh |
| Art Director: |
Franziska Ströhle, Julius Emde |
| Copywriter: |
Dr. Sebastian Wolf, Max Sellers |
| Other Credits: |
Sandra Loibl, ECD |
| Other Credits: |
Florian Strauss, Managing Director |
| Other Credits: |
Franz Röppischer & Lorenz Langgartner, Creative Innovation Director |
| Other Credits: |
Florian Lanzinger & Julia Girschikofsky, Creative Intern |
| Other Credits: |
Hendrik Sommerfeld, Editor |
| Other Credits: |
Andreas Precht, Future Commerce Evangelist |
| Other Credits: |
Heino Niemann, Head of Systemadministration |
| Other Credits: |
Cornelius Brümmer, Software Architect |
| Other Credits: |
Gerrit Menzel, Solution Architect |
| Other Credits: |
Stephan Daburger, Head of Final Art |
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