2: DIGITAL (Campaign websites and micro-sites)
JPG
JPG
MP4
1m:24s
Eat the code - McDonald's Canada
Fast Food
Finalist
| Title of Entry: | Eat the code |
|---|---|
| Brand: | McDonald's Canada |
| Product/Service: | Fast Food |
| Client: | McDonald's Canada |
| Entrant Company: | Cossette |
| Entrant Company Country: | Canada |
| Creative Team: | CHIEF CREATIVE OFFICER, COSSETTE EAST: Anne-Claude Chénier EXECUTIVE CREATIVE DIRECTOR: Alexandre Gadoua CREATIVE DIRECTOR: Richard Rochette-Villeneuve CREATIVE DIRECTOR, CRAFT: Alexandre Jutras COPYWRITERS: Nadine El-Whidi, Souléman Diallo, Sébastien Forget, Clément Ginon ART DIRECTORS: Mehdi Sedira, Fany Thourain, Nicolas Baillargeon, Rosalie Lacroix TEAM LEAD, DEVELOPMENT & SENIOR DEVELOPER: Jean-Louis Mainguy FRONTEND DEVELOPER: Timothy Kotzerke SENIOR COPYWRITER, SOCIAL: Zeina Samaha |
| Other Credits: | AGENCY: Cossette PRODUCTION HOUSE: Septième MEDIA AGENCY: OMD CLIENT: McDonald’s Canada VICE PRESIDENT, STRATEGY: Chris Bergeron STRATEGY: Antoine Cormier, Cleo Tellier PRODUCT OWNERS: Maria-Laura Laubenthal, Tess Wong, Natalie Azoulay SOCIAL ANALYTICS & COMMUNITY MANAGEMENT: Farah Chaou, Hayley Green SOCIAL ANALYTICS: Niki Coulson, Nishant Mendiratta SENIOR DIRECTOR, LEAD DIGITAL BUSINESS: Marie-Michèle Coulombe WEB DEVELOPMENT: Jean-Louis Mainguy, Timothy Kotzerke, Cédric Marcelly, Louis-Émile Vromet SUPPORT, MAINTENANCE & DEPLOYMENT: Jeff Maynard, Julia Kim PRODUCTION MANAGER: Anthony Gratton POST-PRODUCTION COORDINATION: Océanne Langlois VIDEO: Hugo Dubé-Rouleau EDITING: Delphine Legault MOTION DESIGN: Vincent Laquerre, Loïc Dubeau, Isaac Baulne GRAPHIC DESIGN: Martin Lemay, Élisabeth Matte, Annie Turcotte CLIENTS: Mélissa Hains, Suzanne Grondin, Noémie Duchesne, Rebecca Smart, Catherine Gao, Nezariel Scott, Fatma Othman |
