This month Cresta Awards has been chosen as as a leading indicator of creative excellence. From 2019 results onwards, Cresta Awards are included in The Big Won ranking list, earning all winners additional points.
That means any awards won at the 2019 Cresta Awards will help agencies and networks strengthen their overall position on The Big Won ranking. For 2018 the overall agency honour on the ranking aggregator, published last month, went to BBDO New York.
Gaining points by success at the 2019 Cresta Awards also counts towards individual creatives - and their clients - profiles. A win at Cresta has always helped enhance the CV but now there will be another way in which winning here can have wider effect, ensuring individuals as well as their agencies get into The Big Won tables. It's an additional way in which Cresta aims to give a clear return on investment to all its winners.
Cresta endorses The Big Won as a ranking system that aims to be fair, global in reach, and adventurous in showcasing the best across developing media types and creative disciplines. The Big Won commitment to analysing data around key creative community issues, such as gender diversity, is strongly supportive of Cresta objectives in developing creative talents and fairness of opportunity.